Banish The Blank Page: 4 Ways To Generate B2B Blog Post Ideas

Do you run your company’s blog, maintain the content calendar, or regularly contribute articles? If so, how do you find the process of coming up with new ideas for your B2B blog? Blogging is a fundamental part of most businesses’ B2B marketing efforts, and is used to: • Engage in thought leadership • Improve SEO …

Can Artificial Intelligence Replace The Content Writer?

You don’t have to look far to find statistics and predictions on the future impact of artificial intelligence (AI). But while self-driving cars and augmented reality headsets have excited consumers, enterprise headlines have focused more on the risk that it poses to workers. Analyst giant Forrester have claimed that 16% of jobs in the U.S. …

5 Of The Best Content Tools To Create Engaging Content For Your Site

In today’s digital world, content should be at the heart of any great integrated digital marketing strategy. Valuable content adds to the overall user experience and helps you boost search engine visibility. If you invest in creating a high-quality site that contains original content, search engines will help you get more exposure, improving your site’s …

“The Customer Experience Is Always Right” – Why CX Is Transforming Marketing

Thanks to the devices the majority of us carry in our pockets, there are more avenues to divert our attention to than ever before, each fighting to be noticed. For marketers, that’s a challenge: in such a crowded marketplace, where customers want to be in charge of curating their own experiences, how do you stand …

Can’t Find Good Sales People? Solve Your Marketing Problem

I feel sorry for salespeople that get no support from marketing… I talk to plenty of them who are relegated to sending out emails and pounding on the phones because they have no other choice-they’re not getting any leads or intelligence from marketing. I guess I should also feel sorry for the business leaders that …

10 Ways To Be Your Agency’s Favorite Client

We had a theory that the best clients to work with also got the best results. To test this theory, we created a Perfect Client Index (PCI). Last year, we invested time and resources to measure and study how our interaction with clients correlated with results. We just recently completed this year-long PCI evaluation process. Part …

Hook Your Reader: 7 Secrets Of Coherent and Cohesive Content

The two main components that are important in content writing are coherence and cohesion. What’s the difference between coherence and cohesion? Coherence is about making your content meaningful, while cohesion makes it interconnected. The term structure means the arrangement of and relations between the parts or elements of something complex. A text consists of the …

8 Sites To Outsource Your Content Creation

How do you promote a product or service to the target audience? How do you develop and maintain the popularity of any kind of website? High-quality content is the ultimate key to success. That leads us to a conclusion: a blog is the most efficient marketing tool you could think of. It gives you space …

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