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Bliss Digital Redesigns Australian Human Rights Commission’s Website To Create Engagement On An Emotional Level

Melbourne headquartered digital agency Bliss Digital built a new responsive website for the Australian Human Rights Commission.

Their objectives of the engagement were to redesign the flagship website and a suite of microsites. The Commission also wanted to connect better with audiences and improve user experience. Therefore, their need was not a website that is only a repository of documents and information. The goal was to build something that engaged their multitude of users and stakeholders on an emotional level.

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Bliss Digital focused on story-telling with provoking content, photography, media, and iconography to achieve this goal. The organization’s websites needed to be fast and accessible. Therefore, the agency simplified a lot of the complex functionality with innovative design. This design approach enabled users to get what they wanted as quickly as possible.

Moreover, they implemented the CMS solution of this project with Drupal 8. They stuck to the Commission’s technical requirements. Still, they configured the CMS to enable a large amount of flexibility and autonomy for the organization.

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In the end, The Australian Human Rights Commission had a website with rich and custom online experiences, which will help them to tell their story into the future.


About Bliss Digital

Founded in 2002, Bliss Digital is a leading digital agency for world-class UX and website development. The agency specialises in Drupal and Magento.

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