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Bliss Digital Developed A Digital Transformation Strategy For Aurora Energy: A New User-Centered Web Design On Drupal 8

Australia-based Bliss Digital is a leading agency for world-class UX and website development. In 2018, they came together with Aurora Energy to complete a digital transformation strategy for the Tasmanian government-owned energy provider.

Aurora Energy was in an ongoing process to launch a new Corporate Strategic Plan. The primary focus of this plan was for the organization to engage more with consumers and become overtly customer-centric. Their mandate was to encourage active consumer engagement with their brand and product offerings.


During their audits, Bliss Digital discovered that Aurora Energy’s digital environment was complex, with a combination of outdated channels (in particular, their website), exciting new developments in the app space and a diverse set of user needs.

The audience for the website was defined as the whole community. The stakeholder group internally was also very broad. To understand the needs of users, they conducted workshops for internal stakeholders, as well as various consumer groups.


The agency’s digital strategy report and recommendations generated much excitement among stakeholders around a unified vision for the future, and in particular the development of a new human-centered website on Drupal 8. Their recommendations also included a series of iterative product releases throughout early 2019, using an agile approach.

The speed with which can adopt and implement change–and ultimately, transformation–is a testament to the practical way they approach digital strategy. Bliss Digital is now uniquely positioned to deliver strategies that allow transformation to be swift and ongoing.


Bliss Digital‘s initial goal in the project was to provide a user-friendly environment for the customers. Having completed a successful digital transformation strategy that simplified the complex digital environment, they came up with a website that fulfills users’ needs.

Did you like their work? If you are interested in working at this award-winning web development agency, they are looking for like-minded people to join their team. Check out Bliss Digital’s latest job posts to start a new adventure in your career!

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