Beyond Wins ‘Best in Class’ Interactive Media Award For Build With Google Cloud
Beyond’s work for Build with Google Cloud earned a total of 489 points, putting Beyond in place for the highest recognition possible — the “best in class” award.
Build with Google Cloud, which won the esteemed award in the “marketing” websites category, is a thought leadership editorial platform. The team designed and built a content marketing platform that could engage customers with a fresh editorial approach to thought leadership.
Gathering insights and data through focus group testing and surveys, Beyond collaborated with Google to tightly align goals and create a bespoke UI and visual identity that deeply engaged the target audience. With features that offer value for the user and are optimized for further market growth, Build with Google Cloud is positioned to inspire a unique group of technology leaders who are becoming movers and shakers in the industry and society.
Challenge
The Google Cloud team wanted to design and build a content marketing platform that could engage IT executives with a fresh editorial approach to thought leadership.
Approach
Gathering insights and data through focus-group testing and surveys, the agency collaborated with Google to create a bespoke UI and visual identity that deeply engaged the target audience.
Value
With features customized for the user and optimized for scale, Build with Google Cloud is positioned to inspire a unique group of technology leaders who are becoming movers and shakers in the industry and society.
Product Measurement
Beyond built a measurement model using a KPI framework and metrics. Their Product, Design, and Development teams used data and insights gathered from surveys and user testing to make pre-validated decisions with confidence.
Content Program Implementation
To engage the Build with Google Cloud audience, Beyond needed to develop and maintain a content program with a strong editorial strategy. They worked closely with the Google Cloud team to plan the creation and publishing of articles for industry leaders and measured user behavior to find opportunities to adapt and refine the content strategy.
Ongoing Digital Product Management
Since releasing Build with Google Cloud, Beyond’s team has remained a part of the product, collaborating with the client to manage content and identify opportunities to increase the site’s value.
The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.
