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Best of Christmas 2017: The Most Festive Ads Of The Season Are Here

Like everyone, brands intended to brighten themselves at this time of the year and Christmas seems to be one of the biggest opportunities for this.

On the other hand, Christmas is nearly the only time that brands can truly be creative and show their real identities to their audience. Some of them used it as an animation field, some show their most tech-savvy sides, and some are really enthusiastic  about presenting their trending projects, and just like every year, watching them is like visiting an art gallery…

So cheer up and get ready to watch this year’s most fascinating Christmas adverts here.


Asda – Best Christmas Ever

In collabration with Saatchi London, supermarket chain Asda is inspired by “Charlie and the Chocolate Factory” in its Christmas spot this year. When the little girl enters the factory, she sees the world of Asda’s giant- and delicious Christmas food including Igloo cakes, truffles, canapes and more. The spot ends with the tagline, “Best. Christmas. Ever.” and features the song, Don’t Stop by Fleetwood Mac.

Jigsaw – Together Through The Years

The British fashion clothing company collaborates with NFTS, The National Film and Television School which celebrates togetherness at Christmas. “A kind reminder” of what really matters. This cute animation is shared with the hashtags, #ChristmasFilm and #JigsawxNFTS.

John Lewis – Moz The Monster

One of the most famous advert is, of course the John Lewis one. Directed by the Oscar winner Michel Gondry, the film is about Joe’s best friend, a ‘lovely’ big monster named Moz. The agency is adam&eveDDB, they set to feature a cover of The Beatles’ “Golden Slumbers” track as a background music. After watching, you’ll have a state of mind that says “No Monsters Allowed”, just like Joe.

Myer Elf’s Journey

Australian department store, Myer partners with Aardman and Clemenger BBDO to make a fairytale animation out of an Elf and a bunch of tree decorations.

The hero character is getting frustrated with the ornaments, Mouse, Reindeer and Angel, who are messing around while decorating the tree. Because Elf is taking Christmas very seriously, he gets a little frustrated and goes out to look for some other decorations for inspiration. But later on, no matter what he sees outside, he realizes that that there’s no place like home. As well as the traditional advertorial, check out the “Elf Vision” app to experience a little bit of augmented-reality.

Amazon – Give 60′

As being one of this year’s favourites competing with John Lewis, Amazon’s first global Christmas campaign is created by Lucky Generals. The spot features the iconic boxes of the brand with their famous smiling emblem, as they travel throughout the world to meet their recipients. The packages have been animated, featuring to the classic track “Give a Little Bit.”

Samsung – Giving Is A Gift To Be Shared

A cheerful story of a friendly concierge, of an apartment that prepares the building for the holiday spirit as usual.  Although the concierge uses an old fashioned phone,  the friendly residents of the apartment bought him a Galaxy smartphone. Created by adam&eveDDB, the film celebrates the “come together spirit” of the holidays, because as no matter who you are in the world, giving is what unites us all.


Have a merry Christmas and enjoy your holidays!

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