From heartwarming, beautiful and compelling to worthy, hilarious, fascinating and at times even unsettling – 2015 was a great year for advertising!
There are ads that prompt tears and laughter. Ads that take you on an emotional rollercoaster. Find ads on LGBT rights and PSAs about guns. Watch the best Christmas ad ever and a tear-jerker chewing gum love story.
Feel empowered with our sporty blockbuster, awed with a blind sighted girl’s imagination and warmed with some beautiful animal footages – the finest of advertising from the past year is crafted together in this list.
Presenting the top 10 pinnacles of ad creativity in 2015:
With their “be together. not the same.” campaign, Android brings p̶e̶o̶p̶l̶e̶ animals of all shapes and sizes together. A collection of the most adorable all-found footage, features unlikely animal friendships in all their adorable, quirky and sometimes downright bizarre glory. Because the only thing cuter than one animal, is two animals lovingly fighting over a string of spaghetti.
Brand: Comcast Xfinity
Agency: Goodby Silverstein & Partners
Step into the vividly glorious world of Emily, a blind seven-year-old-girl who exquisitely describes her version of the Wizard of Oz, in the most artful campaign of the year, to promote Comcast’s “talking guide” for people with visual disabilities. From scarecrows with wooden teeth, to tinmen with feet the size of a house and lions with duck-feet resembling toy poodles, this stunning spot unravels Emily’s imagination and in doing so melts your heart.
“The story of Sarah and Juan”
Set to a cover of Elvis Presley’s “Can’t Help Falling in Love,” this ad unravels a romantic love story with Wrigley’s gum wrappers. As the copy puts it, there’s “A guy. A girl. And a stick of gum.” Warning: The romantic 2-minute spot reduced people to tears.
Agency: Ciaopeople Media Group
Here’s an anti-domestic violence video that resonated far and wide. Featuring an Italian video journalist who asked boys aged 6-11 years old to slap a girl in front of them – watch their reactions.
“High School Girl?”
An ad that will leave you creeped and convinced that Japanese cosmetic brand, Shiseido, indeed can make anyone prettier, even boys. A triumph of craft, this ad with its seamless visuals and excelled music took seven hours to shoot. “Anyone can be beautiful,” says the tagline—an almost too-simple coda for this mesmerizing masterpiece.
“This Girl Can”
This multi-award-winning campaign was designed to get women of all ages, shapes, sizes, and fitness levels moving. Set to Missy Elliott’s “Get Ur Freak On,” this edgy but empowering spot motivated women into exercising and gained a mob of social media followers, extending the legacy of the project.
Working for a gun control group, Grey opened a real-looking gun store on Manhattan’s Lower East Side, with hidden cameras rolling. The would-be buyers weren’t prepared for the tags on the weapons, though, which sickeningly indicated which models had been used in particular mass shootings, unintentional shootings, homicides and suicides. The pallid looks on their faces said it all.
“Love Has No Labels”
In a landmark year for LGBT rights, The Ad Council found a perfect way to illustrate that, deep down, humans are all the same. It set up a giant X-ray screen in Santa Monica, Calif., on Valentine’s Day, and had the cameras rolling as real people of different genders, abilities and sexual orientations danced behind it—and then stepped out in front, delighting the curious audience.
“El Mayor Premio Es Compartirlo/The Greatest Prize Is Sharing”
This Spanish gem of an ad tells, like a little Pixar movie, tells the story of Justino, a lonely overnight security guard at a mannequin factory who delights the daytime staff by setting up the figures in amusing poses. In the end, they repay his generosity in a way that will probably make you well up. Beautifully made and deeply poignant, it’s now the envy of most other Christmas marketers.
“Look At Me”
This digital billboard used facial recognition technology to recognize when people were looking at the ad. The more people paid attention, the more the bruises and cuts on her face appeared to heal.
We are excited for what 2016 will bring in terms of great ads!