Best Marketing Automation Tools for eCommerce Brands
Marketing automation tools for eCommerce can benefit your business in many ways, especially if you’re a small business with limited resources and a small marketing team.
Automating time-consuming tasks in campaign management and lead nurturing leaves more time for other tasks. So, you can focus on creativity and personal touch, and improve overall productivity.
Automation can also enhance the quality of your leads by:
- ensuring data hygiene,
- filtering the data according to various criteria,
- segmenting your potential customers and
- helping you run better targeted marketing campaigns.
According to a March 2020 survey, the global marketing automation market size will reach 8.42 billion dollars by 2027.
When you’re running an eCommerce business, time and attention is money, and you don’t want to wear down your resources for mundane repetitive tasks. Enter marketing automation solutions – the quick and smart way to seamlessly handle your marketing errands.
What are eCommerce marketing automation tools?
Marketing automation tools aim to automatize repetitive marketing tasks. Email marketing tools, marketing analytics tools, social media marketing tools, inventory management systems are just some of the fields that marketing automation is highly related to. Especially while running an eCommerce business, you would probably need to automate your cross-sell & up-sell, promotional emails, social media postings and more.
Benefits of using eCommerce marketing tools
Getting help from marketing automation tools can help boost your eCommerce business immediately. Even though there are multiple ways to use marketing automation in your eCommerce activities, email marketing is one of the most preferable fields. In general, here are some marketing automation software advantages:
- reduces human errors,
- saves time and increase productivity,
- makes customer analytics effortless,
- increases conversion rates,
- conducts accurate and detailed reports,
- builds personalized marketing strategies.
Best marketing automation tools for eCommerce
Now that you have an idea about how to choose among different options. Let’s go over some of the leading marketing automation tools for eCommerce. We will discuss how each marketing automation platform can add value to your business. Here are the best marketing automation tools for eCommerce businesses:
- HubSpot Marketing Hub
Before we dive into each marketing automation platform, you should keep in mind that “the best” solution shapes according to your needs and business goals. Ready? Let’s start then!
If you are specifically looking for marketing automation on a mobile app or website, Kumulos might be the one! Their fully white labelled software allows businesses to;
- drive greater interaction,
- increase engagement and retention of website visitors and mobile app users.
Kumulos offers an integrated platform for all mobile and web marketing automation needs an eCommerce business may have, in building, running, measuring and refining campaigns.
Kumulos platform’s mobile app analytics provide a comprehensive portrait of visitors and users. You can monitor the overall customer journey starting from the app store to the app itself. The detailed analytics deliver actionable insights which help businesses revise their strategies to drive up the conversion and retention rates.
The user and behaviour-based segmentation inform targeted marketing campaigns to achieve higher ROI. It also helps with the creation of effective triggered interactions within the app and on the website. In this way, you can turn visitors into loyal customers.
Copper stands out among customer relationship management (CRM) automation tools with its simple user interface. If you’re already familiar with Google Workspace, using Copper will be a piece of cake thanks to its integration with Gmail, Calendar, Drive, and all of the other Workspace applications. Moreover, its code-free task and workflow automation will make the sales team’s job much easier!
Which tasks do Copper’s automation tools help with? Pretty much all administrative tasks around customer experience and relationships;
- organizing contacts in one place,
- automatizing contact information addition,
- segmenting and sorting out leads and customers according to specific criteria,
- triggered emails for better-targeted communication,
- tracking contact activities and monitoring responses and engagement with emails, and more!
Most importantly, Copper also facilitates collaboration among teammates and allows project and task management from one seamless tool. They are very popular among digital marketing teams especially small to medium businesses. Their affordable and extensive pricing plans, start at $25 per month, per user.
WASK is an all-in-one digital marketing automation tool for eCommerce businesses from design, task scheduling, targeting, comparative performance tracking, to A/B tests. Whether it’s your social media accounts or Google Ads account, WASK connects everything on a single platform. Here you can create, publish and control campaigns.
Its integrated dashboard facilitates ad management with its automation features, saving your time and money. Ad campaigns created with;
- WASK’s eCommerce automation tools have decreased the cost-per-add-to-cart up to 50%.
- With seasonal campaigns created on WASK e-commerce sites increased their ROAS up to 250% and sales up to 150%.
Two unique features that make WASK the perfect ad automation tool are the Scheduler and AutoPilot. The Scheduler starts, stops and deletes ads automatically at the exact date specified by the user. You can also specify a target amount for when you want ads to automatically stop, and manage your budget without any hassle.
Additionally, AutoPilot controls the ads based on how well they are performing, which is measured by performance scores created for each ad. AutoPilot stops the ads that fall below the specified score. It can also carry out a performance comparison and choose the most efficient one.
HubSpot’s marketing automation tools offer both a CRM and an inbound marketing software platform. They are one of the leading marketing automation platforms. Thousands of startups, small businesses and SMBs choose Hubspot for their affordable and comprehensive solutions.
In fact, their CRM tools are free, consisting of features such as information management, website activity, company profiles, company insights. You will also find prospect database, Gmail & Outlook integration, ticketing, email tracking and messenger integration.
With the paid packages you get to access more advanced marketing automation tools. The starter plan includes:
- ad management,
- live chat,
- conversation bots,
- contact website activity,
- contact lists segmentation,
- email marketing and
- ad retargeting in addition to the CRM Plus platform.
If you have a larger business and a larger budget, you can opt for the professional plan. It comes with smart content, blogging & optimization tools, SEO & content strategy, A/B testing, drag and drop landing pages, CTAs, custom metrics reporting and much more.
Keap is an all-in-one system for consistent and predictable business growth, combining different marketing automation tools for eCommerce brands. Keap’s automation services are sales-oriented and also bring easy-to-use and basic tools for CRM, marketing and sales, and payments automation together in one platform. By using Keap, you can access your contact data from the desktop or mobile app.
Keap has many sales and marketing automation features. They include:
- sending texts and email follow-ups to leads,
- taking leads from the contact form and booking appointments,
- scheduling reminders of appointments, e-mails about offering and promotions through the sales pipeline,
- sending invoice reminders and thank you emails.
Their CRM automation tools cover the basic day-to-day tasks in the workflow, lead organization, follow-ups, invoice creation and collection, and customizable customer relations processes. They also hold brief webinars for those who are new to marketing automation to get them accustomed to the processes.
How to choose the right marketing automation tool for ecommerce?
As you can see, there is an ever-growing number of eCommerce marketing automation platforms. So, it may be confusing to choose the best marketing automation software for eCommerce businesses. We have listed the tools above that we think might be the best for your eCommerce store. Before making your final decision, we would like to mention the key factors to consider when choosing the right marketing automation tools for your eCommerce business:
Each marketing automation platform offers a set of features that they specialize in. One of the decisive factors in choosing the most helpful automation solutions is the key features. Some top features preferred by large and small business owners alike to optimize marketing processes are lead and customer relationships management (CRM), email marketing campaign management, visitor tracking and analytics, real time reporting, social media posting and tracking and more.
Third-party marketing automation platforms interact with your website, mobile platform, long lists of leads and plenty of data. They are central to your business operations, depending on which service you choose. Automation should facilitate your job, not complicate it. So an efficient automation platform would offer easy integration with other commonly used business tools and platforms.
The EU has enforced a strict legal framework for data security and privacy in 2018 called General Data Protection Regulation (GDPR). It affects anyone that holds data on EU citizens, any information related to an individual who can be directly or indirectly identified, even if the company is not based in EU countries.
As most marketing automation tools involve processing your customers’ data, it is crucial to make sure the platform you’re using is reliable and well-informed on GDPR and GDPR-compliant marketing practices.
In this article we have gone over several marketing automation tools for eCommerce businesses, serving different purposes. We have tried to pick a different eCommerce marketing automation platform for each kind of automation solution. To sum up our reviews:
- If you’re a small business or startup looking for the least costly option for the most basic ecommerce marketing automation tools for overall lead and ads management, you can consider the free CRM tools or the Starter plan of HubSpot, or Keap Lite.
- For a more personalized engagement boost on mobile apps and websites, and expertise in push notifications, in-app messaging and other interactive triggered automations, check out Kumulos platform’s solutions.
- Need comprehensive and professional CRM automation tools with full Google Workspace integration and simple interface? Try Copper‘s CRM solutions.
- For an all-in-one solution specializing in ad management, including design, scheduling, targeting, performance analysis and A/B testing, give WASK’s digital marketing automation tools a shot.
We hope our list of marketing automation tools will help your eCommerce brand’s growth and take your business to the next level.