best headless cms

Best Headless CMS for eCommerce Websites in 2022

Headless CMS is a great contribution to the content creation community. Content management services are developing fast to support many companies and individuals creating millions of content every day. Ecommerce websites are the rising star among them.

Several platforms are in service to give a hand to the creators, who want to be more flexible and practical to share their content. Internet is becoming the first address for shopping as a result of safe and easy-to-use platforms. Content creators for eCommerce websites need to care about many details before choosing their system to put all the effort. 

Headless CMS for eCommerce

For eCommerce websites, it is important to be integrated with APIs for an opulent experience. You will probably need to combine and unite many tools and apps to create your content for your long-term purposes. That’s why it’s crucial to choose the ideal headless CMS for eCommerce stores after evaluating all the options. 

It can be hard to choose as many great headless CMS providers offer overall service. Being flexible, user-friendly, and scalable is usually the main focus of all of them. You need to determine what you need for the absolute project. Once you know what you want to create, it will be much easier to find your CMS. As you keep exploring the best headless CMS options for your eCommerce business, don’t forget the vital role that expert guidance plays in turning your vision into reality. Discover the perfect partner for your eCommerce journey by connecting with specialized eCommerce agencies in Europe. By this, you can unlock limitless possibilities for your online store’s user experience and performance.

What is the advantage of headless eCommerce?

Traditional eCommerce platforms require sharp applications. When data needs to be changed, the entire database and coding must also be changed. It takes too much time and needs a good knowledge of web development. Luckily, headless CMS for eCommerce comes to the surface to clear all these obstacles. 

Below, we listed the key advantages of using headless CMS for your eCommerce business;

  • Seamless integration; As headless eCommerce platforms are driven by APIs, it gives them the ability to integrate easily with other platforms you use. Such as marketing automation systems or CRMs.
  • Conversion optimization; Headless eCommerce solutions bring flexibility rather than traditional ones. The biggest advantage of using a headless CMS for eCommerce is that unlimited customization and flexibility. This helps deliver an excellent customer experience and boost your conversions.
  • Better Customer Experience; Providing a better customer experience is crucial in purchasing stage. If you can handle this stage well, it will be back to you as new sales. Almost every headless CMS provide personalization for both existing and future customers. It keeps data stored to engage them better.

Besides all these mentioned above, headless eCommerce saves your business time and money and also gives you a competitive advantage.

Here you can find the best headless CMS for your eCommerce websites;

  • Kontent by Kentico
  • Storyblok
  • Agility CMS
  • Contentstack
  • Contentful
  • Butter CMS
  • Strapi
  • Directus
  • dotCMS
  • Hygraph
  • Bold

Let’s take a closer look at each headless CMS for eCommerce!

Kontent by Kentico

You may have heard about Content as a Service. That’s how Kontent by Kentico approaches their CMS. With the service they provide as headless CMS or traditional CMS (you can choose the features you need), they support both developers or marketers working on eCommerce websites. 

Kontent by Kentico enables their marketers to manage all their content, update their websites in context without developers. On the other hand, developers also choose their own tech stack, enjoys APIs, use many tools and internal systems. 


Kontent by Kentico is the headless CMS for eCommerce industry where modern digital experiences are made. In the content hub, marketers plan and publish content that resonates. Intuitive, organized workspaces make it easier to collaborate and land on the best ideas in real time.

Secure permissions govern enterprise content workflows, while streamlining tasks for specific authors. Well-structured content is delivered by API.


The complete decoupling of content production and presentation gives developers the freedom to use the technologies they prefer to create engaging, personalized experiences that look and feel great on any channel. Seamless workflows and control meet independence and agility. This is unified content management at scale.



Storyblok is one of the most powerful headless CMS in the market. The CMS solution enables content editors, marketers and developers to manage their web content effectively.

While the Visual Editor gives you an idea of how your changes are looking before going live, the Content Blocks make content management easy. You can also arrange the changes you are going to make in the Content Workflow before they go live too. It is possible to create custom workflows and set scheduled publishings.

The built-in app store put Storyblok slightly a step ahead of their competitors in the market. By using the app store, you can selectively add features to Storyblok.

Agility CMS

best headless cms agility

Agility CMS offers fast and flexible content development along with familiar authoring tools. The system enables the users to build whatever they want in the way they prefer. But how?

The system is really flexible as you can deliver content to any front end using any coding language via RESTful APIs, our open-source SDKs, and JAMstack technologies. And you don’t need to be an expert to use all the built-in page management features.


Contentstack is great to create content fast and managing it easily. As a cloud-based headless CMS for eCommerce, it aims to accelerate the digital success of content creators. The system has many benefits both for developers and users. 

Contentstack refers to itself as an API-first headless CMS, which makes the system easy to integrate with many other technologies. In eCommerce projects, API support is a must. Do not compromise on this feature when you decide on the best headless CMS for you.


Another API-first platform is Contentful. There is no doubt that many technological products come with APIs. However, it’s a plus to check the specific tools that you prefer to use and make sure the headless CMS you will choose supports them. 

Moreover, the team is challenging others by offering solutions. As it is an enterprise-ready product, the users can start growing with Contentful in a minute. Simple and effective.

Butter CMS

Butter CMS knows how to leak in hearts with the approach to their work. It offers an easy-to-use marketing dashboard and fast content API for modern apps. With Butter CMS, you can have an overall service for multi-channel and multi-site projects. 

Butter CMS is secure as a SaaS and pay attention to the security of its customers for a better experience. As a scalable system, Global CDNs provide maximum performance and availability. Another mostly common benefit of the best headless CMS is the technical support, which gives you a flawless process.


Strapi is an open-source headless CMS and offers a fully customizable and developer-first system. You can choose Strapi to build apps fast as it also enables you to use API from any other tech companies, apps, and IoT devices, using REST or GraphQL. It is great especially if you like using Javascript.

The best advantage of the best headless CMS is flexibility and quickness. Strapi provides its users with these thanks to the features integrated. Moreover, working on multi-channel is very simple and seamless.


headless cms

Directus is an open data platform for headless content management. You can integrate new or existing SQL database in your projects that you will develop on Directus. Realtime GraphQL+REST API encourages detailed tasks for developers. If you are not an expert on the technical side of the work, you will enjoy the intuitive admin app. 

Directus is also 100% JavaScript like Strapi and completely free as it is open source. There are 300+ contributors enriching the system. 


dotCMS is a hybrid headless CMS for eCommerce websites. As eCommerce websites are their main focus, you may find everything you need in content management in this option. You will find an API-first approach also in dotCMS to build your own projects effortlessly.

It offers a multilingual and multitenant experience with a drag-and-drop interface. Moreover, a cloud-based system enables access from any device anytime that alleviates the processes.



Delivering digital content with Hygraph is very easy using its APIs in omnichannel. A user-friendly interface simplifies content creation and also distribution. The company offers great use for B2B cooperations. They also support delivering content for businesses with team efficiency and scalability. 

You can start or continue your digital journey for your eCommerce project with Hygraph, which is a free-forever product. 


headless cms quintype

With Quintype, you can publish, distribute and monetize content even if you are not experienced in coding. For an eCommerce website, you can focus on your content and leave the technical tasks backstage that you will not need to deal with. The user interface of Bold is simple and gives you the freedom to create your content as you like. 

As an award-winning company, Bold also serves many well-known customers with its digital publishing solutions.

Wrapping Up: Finding the Best Headless CMS Solution

Although there are various types of content management system solutions that are ready to serve your needs, finding the right one is always challenging. The best thing you can do is to be mindful of your business requirements at first. Once you agreed on the key criteria the headless CMS for eCommerce offers, then you can move forward with the elimination process.

To make this process easy and effective for you, we have gathered the best content management systems (CMS) for 2022 in a comprehensive list that matches all needs.

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