Best Digital Marketing Agencies for Educational Institutes in the UK

It is not easy to decide which educational institute to invest money in. And, that makes the competition really high between the institutes regarding education marketing.

Because they all want to reach and attract potential students. This is where it gets vital to work with a perfect education marketing agency to make your institute survive and succeed in the digital age.

What are the top education marketing agencies in the UK?

It is difficult to find a reliable digital marketing agency when it comes to education. So we have listed the best ones for you with the great case studies:

  • Hallam
  • Crowd
  • Impression
  • Crowdform
  • The SEO Works
  • Zest Digital
  • Elementary Digital
  • Distinction
  • Startup Development House
  • Kooba
  • Aumcore
  • ADAO
  • Dsgn One
  • Hex Digital


Hallam is a strategic digital marketing agency in London. They fuse precision with persuasion to achieve remarkable results for ambitious brands.

Hallam combines the skills of their team across a range of digital specialisms to develop multi-layered, strategic campaigns that shout about what you do.

The agency created an international strategy for the University of Nottingham to help them adapt to COVID-19 and increase student admissions. The campaign succeeded in reaching new audiences, and delivered large amount of new relevant traffic to the university’s website and recruitment funnels.

Hallam’s team are experts in growing the reach and effectiveness of Universities. 

Their track record speaks for itself, and the agency’s global campaigns have helped colleges and universities in the UK reach new audiences, grow admissions and transform their marketing success.


Crowd, as one of the most renowned digital marketing agencies for schools in the UK, provides promotional expertise on a local, regional, and international scale to organizations, governments, corporations, and businesses of all sizes. They can build the right crowd to exceed your marketing goals and amplify demand thanks to their experienced in-house team and direct access to a skilled global network of proven marketing professionals.

Among their services as an educational digital marketing agency, there are:

  • Creative marketing campaigns
  • Marketing strategy
  • Web design
  • UX/UI design
  • Data analysis
  • Social media
  • Content translation, localisation and more.

If you are in need of digital marketing projects for your educational institute, Crowd may be the perfect choice with their core team of marketing experts from around the world. Their full-time staff is supplemented by an extended network that brings further in-depth knowledge, skills, and perspectives to our wide range of services.


Impression is a London-based digital agency, which offers content marketing, digital PR, PPC Marketing and SEO for educational institutes.

They have a lot of successful case studies with especially higher educational institutes such as Nottingham Trent University, University of Nottingham and School of Calisthenics.


Crowdform is a digital product studio, located in London.

Strategy, design and engineering across all platforms

Crowdform is a design-led company with the development expertise to deliver complex technology systems that look great and perform at scale.

They’re a team of designers, developers and product experts passionate about technology and bringing ideas to life. They care about building products that meet real user needs, help our clients grow and have a positive impact on the world.

Crowdform’s culture is built around the idea that good ideas can come from anywhere, and that by nurturing individual creativity we produce the best results for their clients.

The SEO Works

The SEO Works is an award-winning digital agency with offices in Sheffield, Leeds and London.

Local SEO, deep content, paid search strategies and a responsive website are a priority with the requirement to showcase the best parts of your campus early in a student’s investigatory phase. And The SEO Works can be a perfect partner for educational institutes’ marketing projects, especially for high schools and universities.

The University of Birmingham, The London Institute of Banking & Finance, Sheffield Girls’ School, Sheffield Hallam University, Shrewsbury High School, and Effat University are just some of The SEO Works’ clients.

Zest Digital

Zest Digital is an award-winning digital growth agency based in Oxford. You can partner with them as your education marketing agency.


They have collaborated with St Clare’s College, one of Oxford’s most established institutions, catering to over 50 nationalities across multiple properties in the city. With the work by Zest Digital, St Clare’s has reached 107% increase in conversion rate and 43% more traffic to key landing pages.

Elementary Digital

Elementary Digital is a London-based digital agency specializing in WordPress design, development and support. If you are looking for a web design agency for your educational institute, they can be a great partner.

Leeds Trinity University has collaborated with Elementary Digital for their 50th-year celebration website. Working closely with their marketing team, Elementary Digital designed and developed the website focusing on bringing to life Leeds Trinity’s story and inviting everyone to take part in the activities.


Distinction is a digital agency with offices in London and Nottingham. If you give them the chance, they can be a perfect match for your education marketing purposes.


Moreover, with your detailed brief to them, explaining your missions and purposes, they will draw a road for you to walk together. At the end of this road, your educational institute will not be different, it will be “distinctive”. Just like they have worked with the Institution of Structural Engineers (IStructE), they can be your education marketing agency too.

The Institution asked Distinction team to create a web-based application in order to automate and streamline their processes for managing candidates’ exam papers (including distributing, marking, adjudicating and providing feedback). Then, they developed the system in four parts: candidate distribution and management, a PDF script viewer, an adjudication application, and a feedback application.


Kooba is a London-based digital agency. They offer UX design, web development and web design. Some of their clients from the education sector are Digital Skills Academy, IAC Berlin and the National College of Art & Design (NCAD).


On their website, they explain the challenges, the processes and the results of these case studies. One spoiler can be that they are very successful. Their experience shows that they can take care of your educational institute very well.


Aumcore is a global digital marketing agency with an office in London. They have a case study with D+M University, which is the educational program for internal learning of the Denon and Marantz joint industry teams.

The Aumcore team successfully optimized the website for different devices and the mobile app for streamlined user experience. With the project, they have transformed the method of internal education with an innovative approach to strategy: mobile app design and web development.


Birmingham-based digital agency ADAO provides a range of design, web and digital marketing services.


British School of Brussels (BSB) has worked with ADAO for PPC, SEO and social media marketing.

The school is for the students between the ages of 1-18. And the aim was to increase the number of enquiries or admission forms submitted through to the BSB registrations. So far, they have 52% more admissions enquiries and 231% more completed application forms.

Dsgn One

Dsgn One is a leading successful digital agency located in London and Bath. Their services comprise email marketing, SEO, social media marketing and web design.


Apart from regular high schools and universities, Dsgn One also has experience in educational digital marketing with courses such as The Cooking School and SG Sport. Therefore, if you have a special course for a hobby or sports, you can partner with Dsgn One.

Hex Digital

Hex is a London-based award-winning digital engagement agency providing integrated, creative digital marketing solutions.

They have worked with the Molecular and Cellular Biology (MCB) department of Harvard University for analytics, design, development, hosting, performance marketing and strategy.

Polina Kehayova, Ph.D., Scientific Director at Harvard MCB said:

Working with Hex was one of the best professional experiences I had last year. They were fantastic: creative, smart, perceptive and able to work seamlessly through myriad design and content requests.

Hope this article has helped you and narrowed down your options. Before consulting the experts, the top education marketing agencies, you can check digital marketing action plans for educational institutes.

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