In today’s marketplace, every company needs an effective website. The purpose of corporate websites is to provide information about the company and its products or services in an appealing manner.
A corporate website design also needs to capture the feel of the company and its purpose, while remaining professional in order to attain a solid and lasting impression to its customers. Webs design is all about conveying information to the users in the most direct, clean and usable manner.
Here are some of the best corporate website designs of 2014 which are inspirational in terms of corporate user interfaces.
Airbnb is doing digital right. Its approach to content marketing, which merges brand storytelling with useful neighborhood guides and economic impact studies, is so robust that it includes a recently launched print magazine.
Southwest Airlines has one of the best corporate websites, which aimed to improve its image The Southwest Heart microsite combines video, animation, and social media, pulling in tweets and Instagram posts that display Southwest’s new look and feel by showcasing its people and planes.
There’s a nice balance of company-produced and consumer-generated media, something all brands should aspire to attain.
Microsoft offers up “Microsoft Stories,” a collection of narratives about “the people, places and ideas that move” the brand.
“Microsoft Stories” are penned by professional writers, which results in an authentic, journalistic feel. The site delivers a rich content experience and big, bold images creating an overall sense that you’re reading a high-quality brand magazine.
Many a tech company grabbed our attention this year, and IBM was among them. Like Airbnb, this is a brand that prizes content marketing. The company’s corporate site that impresses includes a whopping 45 employee blogs, a video web series about urban innovators, and a look back at the company’s top tech breakthroughs of the year and there’s a Tumblr too.
The Harry’s site is delightfully clean and simple, with a focus on crisp, large images of product. The only vibrant spots of color have been reserved for razor handles and other product features the brand hopes to highlight.
Overall, the site is masterfully built, easy and useful.
This year Coca-Cola and will.i.am launched a new brand initiative to educate consumers about recycling and conservation. Ekocycle is a corporate social responsibility and social good effort that promotes a product line made from recycled materials.
Even though there are only a handful of references to Coca-Cola on the Ekocycle site, there’s a clever use of the Coke color palette to remind consumers who’s behind it.
German soccer club team Bayern Munich launched a North American website. The goal is to engage U.S. fans after record viewership numbers and to capitalize on the excitement surrounding German soccer activities. The site features news, information on the players, a community page, and a range of links to branded apps and social media.
This site isn’t a brand site per se, but it’s definitely worthy of a mention.
Haiku is very simple and seems to have been designed visually excellent. Not only are the layout options well thought out and typography choices gorgeous, there’s an integrated image search of well-curated photography to use for backgrounds.
The site that received the majority of the story’s attention was Vogue, which underwent a redesign of its own in advance of this year’s “Fashion Week.” The new site is responsive, interactive, and heavy on visuals, with some photos running full screen. Community is also a prominent feature, as share and comment buttons are given equal weight, while “most shared” stories run across the top of each site page. The atmosphere at Vogue.com is modern and incredibly hip.
This site has gorgeous forms and simple navigation that leads you where you want to go. LMNOP deserves compliment for achieving a tone that’s approachable and smart.
These are just some of the corporate websites that made a mark on consumers in 2014.