Are you using the Internet to promote an online store, a brand, or a blog? It doesn’t matter; as long as you’re promoting something, you’re probably relying on content marketing.
Amit Singhal, Senior Vice President of Google Search, said:
Over 100 billion searches were conducted through Google in a month. People are searching for all kinds of information online, and you have a chance to launch your site in the results they come across to
Needless to say, there is a HUGE volume of content on the web. Persuasive content is easy to spot on the net, but it’s definitely not easy to create.
Are you ready for an elaboration of the 4 top copywriting strategies that will give improve your content marketing efforts?
Get your focus mode on, since you’ll be inspired to get to work right after you learn about these strategy boosters.
1. Understand Your Target Persona
There’s no other way for a copywriter to engage the audience on the long term: they have to make continuous efforts to publish relevant, attractive, and useful content for that particular group of people.
Such a mission requires a strategic approach.
First, you need to develop an audience persona, which will encompass the common characteristics of a greater group of people.
Here are the main aspects you should take into consideration:
To make things easier for yourself, you can use a buyer persona template.
But, how exactly do you get information related to budget, interests, occupation, and other things you don’t know about your audience?
● Send out a survey of questionnaire
● Analyze forum threads, blogs, and other online sources that present the opinions of your audience
● Pay attention to social media and website analytics
● Talk to your current customers to understand their interests
Once you get all that information about your audience, write for that particular persona you’ve developed.
Address them directly and make the publications as useful as possible for that individual. Through this strategy, your readers develop a connection with your brand.
2. Master the Art of Persuasion
Trust me on this one: there’s no room for humility in content marketing. At one point or another, you’ll have to get slightly aggressive with your persuasive attitude.
Persuasion is not about convincing your target audience to do something they don’t want. You shouldn’t adopt an aggressive seller’s attitude.
People no longer fall for that. Here’s what you should do: convince them how your offer will make their lives better. Make it all about them!
Here are a few tips that will help you with that:
● Offer actionable tips
Online content is valuable only when the readers benefit from it.
It needs to improve their lifestyle, offer solutions to problems, entertain them, make them aware of something, make them more knowledgeable… it needs to do something that will change their point of view.
● Do everything to rank high on search engines
SEO has a lot to do with persuasion. The higher you rank in Google’s search results, the more convincing your content will seem. People are more likely to trust the resources from the first page of Google results.
● Mind the grammar
If you launch the perfect how-to guide with tips your audience has never heard of, but you forget to polish out the grammar mistakes, guess what your readers will first notice!
You’ll start getting comments by grammar nazis with the speed of light. It’s a good decision to outsource the post-writing stages to a good editing service, such as TopAussieWriters.
That will give you more time to focus on the creative aspects of content development.
3. Grab Attention with the Headlines
The headline is the first thing your target audience sees. In fact, it’s the only thing many people will see if they don’t continue reading the article.
People’s attention span is only 8 seconds, and it continues to go downwards thanks to smartphones.
That’s why you need to make the headlines as clear and as appealing as possible.
● Do not make the headlines misleading!
They have to reflect the pure essence of your piece.
When you read the headline of this post, you expected to get copywriting strategies that would improve your content marketing campaign, and that’s exactly what we’re giving you.
Wouldn’t you be disappointed to get something completely different? That’s exactly how people who fall for clickbaits feel – disappointed.
● Make lists and use numbers
Top lists draw people into the posts.
When you promise to present the 7 best science fiction movies of the past decade, people will want to see the selection, so they will continue reading the content. These types of headlines are clear and the audience knows exactly what to expect.
4. Try the AIDA Content Marketing Strategy
This strategy is based on four important aspects of content marketing: awareness, interest, desire, and action.
You already knew that content marketing was supposed to be based on those principles. However, when you have a clear AIDA strategy, you’ll always know what topics to choose, when to launch the content, and how to get the attention of your audience.
You can build awareness through several methods:
● Paid advertising
● Attention-grabbing headlines
● Social media campaign
● Competitions and giveaways
First, you find out what your audience is interested in. Then, you trigger their interest by presenting content they would love to read. Remember: real interest is built straight from the headline.
To meet this requirement of the AIDA model, you want to awaken the desire of the reader to take the action you suggest. The only way to achieve that is by providing value.
You don’t sell products; you explain how your offer will improve the reader’s life.
The call to action is the last piece of the puzzle. Include it in every single piece of content you present! The call to action can come in different forms:
● Asking your audience to share the piece on social media
● Asking them to share experience in the comment section
● Inspiring them to make a change in their lives without wasting more time
The 4 tips you just read are enough to get your content marketing campaign to the next level. Now, it’s your turn to take action!