New Adidas sneakers offer more than just comfort and style, they offer nearly a year’s worth of unlimited travel pass along the city’s public transit network.
The latest Adidas limited-edition sneaker, EQT Support 93/Berlin, is slated to become a real street show stopper, at least in Germany. Adidas Originals partnered with Berlin’s public transportation system, Berliner Verkehrsbetriebe (BVG) on a new pair of sneakers featuring the exclusive pattern seen on BVG vehicle seats, and the shoes double as a pass that gives wearers free access to public transport for the whole year.
The shoe’s tongues feature a fabric version of BVG’s annual travel pass.
German agency Jung Von Matt created the project, which lives on in a limited run of 500 pairs of sneakers. The shoes will be sold, starting in 16th of January at the Adidas Originals Flagship Store and Overlin in Berlin. Those wearing the shoes will then be able to ride all BVG vehicles without additional cost through December 31, 2018. The new shoe’s debut coincides with the 90th anniversary of the BVG.
The trainers also come with a year’s free pass for Berlin public transport. Pairs will go for €180 –£160, so they’re okay just for the pass alone. If the plan works well, this kind of functional, unique and fashionable transit authority collaboration will await.