In order to drive the launch of a new thriller series, Stalker on Belgian TV, an unusual and slightly creepy marketing campaign was created by BBDO and Vier using Linkedin.
Linkedin is primarily known as a professional business network where people stay connected with colleagues and stay in touch with other business professionals. The social network also has a slightly creepy side that allows users to see who has viewed their profile. Keeping this in mind, BBDO and Vier used this feature to spread awareness of the new “Stalker” triller series.
They created a fake profile on Linkedin for “Stalker” and filled it with broadcast info and media from the new tv series. Then, they used this profile to stalk over 12,000 other Linkedin profiles.
Linkedin shut down a couple of the fake profiles, but they managed to reach a very large audience.
All the victims got a notification that a certain “Stalker” had looked at their profile. 63% got curious and viewed Stalker’s profile in return.
Even without having a Twitter account of his own, “Stalker” got around 27,600 Twitter impressions as well.