Yagmur Simsek

Yagmur Simsek is a Content Manager with four years’ experience in the marketing industry - has made her a coffee addict so far! She is currently writing about digital news, creative works and agency updates at DAN!

NEWS | Digital Marketing Industry News

BBC Launches A New Tool, Using Facial Coding Technology For Branded Content

BBC StoryWorks, the dynamic content production agency from BBC Advertising, has revealed a new initiative that enables their clients to observe the impact of their branded and sponsored content on its TV and online platforms. The brand-new launch helps clients with understanding the “emotional engagement “and “subconscious association” using facial-coding and eye-tracking tools. The new …

NEWS | Digital Marketing Industry News

BBC To Launch A New VR Studio

BBC has announced their new content studio, BBC VR Hub, dedicated to VR production. The aim of the new studio will be exploring the impacts of VR on creating real audience and working closely with BBC program makers and digital associates for planning new VR projects. Zillah Watson, who if the head of content commissioning …

WORK | Digital Ad Campaigns

Disney Pixar Announces First Ever Virtual Reality Project – Coco VR

Along with its latest animated film Coco, Disney Pixar has revealed Coco VR, to let their fans experience the next level of social virtual reality. Coco VR has been announced at Facebook’s Oculus Connect Event and it is shared that the experience is available for free today on the Oculus Rift. It will be coming …

NEWS | Digital Marketing Industry News

Amazon Launches A New AR Feature To Preview Products Before Users Buy

Amazon unveiled an AR feature in its iOS shopping app which allows customers to see how a specific product will look in their home or office before they order it. The new feature, named as AR view, has been shared on their press release includes Black Friday deals. AR view is developed using Apple’s ARKit …

NEWS | Digital Marketing Industry News

You Heard It Right – UberAir Is On Its Way

This year, there have been incredible news from tech industry at Web Summit Lisbon and here comes the coolest one: Flying Taxi Software by Uber and NASA. Jeff Holden, Uber’s chief product officer announced that they have signed a contract with NASA to bring “flying taxis” into real life. As it is said, the amazing …

NEWS | Digital Marketing Industry News

Microsoft Presents ‘Resume Assistant’ – The New Feature Powered by LinkedIn

It has officially been announced that Microsoft Word now has a new feature, named “Resume Assistant”, that gives job seekers a hand with their resume writing. The conditions in workplaces and job opportunities introduced by companies has been changing a lot. Since, the volume of job search has increased consequently, together with Linkedin, Microsoft decided …

NEWS | Digital Marketing Industry News

Adidas Now Introduces A Personalized Shopping App

Sports clothing giant Adidas has just announced its first mobile shopping app which listens to customers’ preferences and behaviours. The new app shows an identical feature by offering customised product recommendations and real-time updates for its users, considering their areas of interest such as sports that they’re actively playing, or they follow. Moreover, the app …

WORK | Branding

Adobe Just Released 5 Free Amazing Color Fonts

Together with Fontself, Adobe has just released a new type of font rendering technology, known as OpenType-SVG color fonts. It’s explained on Adobe’s official website that OpenType-SVG is a font format in which an OpenType font has all or just some of its glyphs represented as Scalable Vector Graphics artwork. This new technology allows display …

NEWS | Digital Marketing Industry News

Amazon To Introduce New Way For Teenagers To Shop Independently

Amazon knows how to make teenagers happier as well as their parents! Announcing a new service, called Amazon For Teens, Amazon helps parents to meet their children halfway. The new account gives teens a chance for shopping more independently even if they are less than 18 years old. Bringing separate logins for teens, but still …

NEWS | Digital Marketing Industry News

NESCAFÉ Gold Has A New Global Campaign Created By Publicis

Publicis London and Publicis Conseil created a new NESCAFÉ Gold Campaign entitled “Those Few People” for the relaunch of its product. In order to introduce NESCAFÉ Gold’s updated formula, which brings the taste of special and finer Highland Arabica beans, the campaign links the care we put into our relationships with the care and attention …

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