Yagmur Simsek

Yagmur Simsek is a Content Manager with four years’ experience in the marketing industry - has made her a coffee addict so far! She is currently writing about digital news, creative works and agency updates at DAN!

NEWS | Digital Marketing Industry News

Gucci Has Announced Its Sustainability Platform – Gucci Equilibrium

Gucci has revealed its new online platform named Gucci Equilibrium; connecting people, planet and purpose while focusing on sustainability issues. Sharing the new platform as part of its 10-year sustainability plan, the luxury brand Gucci aims to update people during their progress with confirming the decisions made at Gucci are the best ones for people …

WORK | Branding

Lost Bauhaus Typefaces Have Been Re-Created As Part Of Adobe’s “Hidden Treasures” Project

Adobe has worked closely with well-known typographer Erik Spiekermann to reveal new, digital typefaces, using the lost letter fragments from the archive of Bauhaus school of design. Spiekermann and his team worked hard on Bauhaus students’ hand-drawn sketches, posters, and works without getting off the Bauhaus’s fundamental principles and simple, balanced font style. According to …

NEWS | Digital Marketing Industry News

PayPal Has Created An Extraordinary Pop-Up Exhibit To Promote Its Cashback Mastercard Offering

As part of PayPal’s Cashback Mastercard’s promotion, PayPal has introduced a creative pop-up shop to show how people are willing to spend their money in an unusual way. PayPal Cashback Mastercard offers PayPal customers rewards for everything they buy without any categorization and purchase limit. According to the company’s explanation, consumers can earn 2% cash …

WORK | Digital Ad Campaigns

Diesel Has Created “The Capsule” To Keep Meetings Short

Diesel has just launched a new campaign, The Capsule, to highlight how boring and unproductive company meetings can be. We don’t often hear from employees that they find meetings fun, useful and inspiring. According to the statistic shared by The Guardian and added into the campaign video as well, “50% of the time spent in …

NEWS | Digital Marketing Industry News

Airbnb Is Testing A New Feature Called “Travel Stories”

Airbnb is planning to release a new feature named “Travel Stories” that allows its users to share special moments from their unique trip. Aiming to create a new platform that lets travellers to share their captures from their trips to inspire other travellers like them, travel stories are consist of short videos which are limited …

NEWS | Digital Marketing Industry News

Adobe Has Agreed To Acquire Magento Commerce

Adobe announced today that the company is acquiring Magento Commerce, a global leader in cloud commerce innovation, for $1.68 billion. Magento offers businesses flexible, scalable eCommerce solutions designed to help them grow and succeed online. Boasting a strong portfolio of cloud-based omnichannel solutions, integrating digital and physical shopping experiences and powering $155 billion in gross …

NEWS | Digital Marketing Industry News

Ford’s Smart Window Prototype Helps Blind Passengers Feel The View

Ford’s aim was to develop a new language for blind passengers and the company has come up with a prototype window, named “Feel the View”. The smart window helps passengers feel the experience of viewing outside through their fingers, accompanied by AI-vocal assistant. Conceived and created together with Ford Italy‘s local agency GTB Rome and …

NEWS | Digital Marketing Industry News

Samsung Has Revealed A New Project To Help People With Autism

Samsung Italy has just released a meaningful project, PizzAut, a tablet app designed for people with autism. Aiming to create an inclusive work environment for people with autism, Samsung Italy built an app that makes restaurant management easier and provides them a chance to get involved in the society. Created by FCB Milan, the app …

WORK | Digital Ad Campaigns

Just Like You – Mercedes-Benz’s New Campaign Created By Antoni

Imagine a car that behaves you well like your precious smartphone does! To promote its new Mercedes A-Class, Mercedes-Benz has released a new campaign named, “Just Like You”. Created by Antoni Berlin, the new campaign, “Just Like You”, focuses on what makes the new car unique, mentioning its ability to reach people who are living …

NEWS | Digital Marketing Industry News

Adobe Announces Partnership With NVIDIA For Sensei AI

This year at Adobe Summit, it has been announced that Adobe and NVIDIA are becoming strategic partners in order to enhance their AI and deep learning technologies. As it’s explained in Adobe’s press release, both companies will work to optimize the Adobe Sensei AI and machine learning (ML) framework for NVIDIA® GPUs. The partnership will …

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