
“What’s the ROI for this campaign?” As a marketing professional, it’s a question you’re used to hearing from your agency clients. They want to know that the money they’re investing into their marketing activities is paying off. Yet proving the …
Rob Wade works as a Head of Brand Activation at CallRail. With over 20 years of agency marketing experience, Rob brings a flexible, creative, and resourceful approach to being a brand and marketing leader, Having built and nurtured dozens of cross-functional marketing teams, he makes complicated concepts easy to understand and is a serial early adopter of digital tools and trends.
“What’s the ROI for this campaign?” As a marketing professional, it’s a question you’re used to hearing from your agency clients. They want to know that the money they’re investing into their marketing activities is paying off. Yet proving the …
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