Renae Markow

From Finance to Facility, to People & Culture, Renae bears many responsibilities, often simultaneously, requiring immense focus and patience. An unapologetic lover of 80’s music, Renae’s harmonies are often louder than the office Spotify sound-system itself.

BLOG | SEO & SEM

SEO vs. SEM: What’s the Difference and How to Get Benefit From Them?

For digital marketing newcomers, the terms SEO and SEM can be incredibly confusing. Both have “Search” and “Engine” in them. Do you not “manage” the things you “optimise”? Fear not, we here at Clearwater have found an apt way to summarise the difference between these two separate but very related elements of the digital marketing …