Pat Bechtel

Pat is a copywriting and search engine optimization specialist with great all-around writing and creative expertise. Using keyword research, he writes clear and engaging content that is benefit-driven. Prior to his position at NuStream, he worked at Web.com in their SEO and Copywriting departments.

can-a-facebook-lookalike-audience-help-your-online-advertising
can-a-facebook-lookalike-audience-help-your-online-advertising
blog | Digital Advertising

Can a Facebook Lookalike Audience Help Your Online Advertising?

According to WordStream, most Facebook ads had a 0.9% click-through rate back in 2017. This is probably happening because the right people are not seeing the right ads at the right time. However, Facebook has been adding some new digital …