
Oana Alexandrov
Content writer for Product Lead and part of a young and progressive team, always at the forefront of innovation in online marketing. Through her work, she is contributing to a sharper transparency that professionals need to keep up with the latest influencer marketing practices.

A few years ago, a vertical video would have been a clear sign of an amateur. Now, verticality has become innovative. It all started with the exponential evolution of social media and smartphones. With each passing year, consumers are excited …