Mattan Danino

As the world is struggling with COVID-19, some countries are already noticing the light at the end of the tunnel. Even though it’s still somewhat dim, your company can start walking toward the exit with a new marketing and sales strategy in hand. While some of your competitors are mulling over the unprecedented downtime, others …

Most people in the sales industry are familiar with the concept of sales enablement. Just because you may have heard the term doesn’t necessarily mean that you have a firm grasp on the concept. Don’t worry, you aren’t alone. There is a lot of confusion in the sales industry about what is included as part …

Growth marketing is certainly not a new term, nor is it a revolutionary service in the landscape of digital marketing. In actuality, the strategy has been around for more than a decade. But recently, growth marketing stacks have seen a resurgence as more businesses are becoming aware that SEO and paid media alone fail to …

While most businesses think of blogging as an SEO play or a way for companies to present themselves as a leading brand in their industry, blogs bring a lot more value that most organizations fail to tap into. If properly optimized, blogs can contribute to a significant percentage of a company’s sales, and there is …

If you ask any sales professional what the most frustrating thing is they face in their role, most will say it’s spending a significant amount of time with a prospect who doesn’t wind up buying. At one point in our career, we have all been there. People spend weeks trying to nurture a prospect, then …

A 300-page book can easily be written that covers the multiple reasons why organizations benefit from partnering with digital marketing agencies. But, there is value in uncovering the wrong approach and logic that’s typically taken when vetting them so that C-suite types can make the best decisions for their companies. Most companies start searching for …

The landscape of digital marketing is blowing up. According to AdAge, the number of digital marketing agencies and service providers in America has doubled since 2012. From your college dropout entrepreneurs running web development services from their mom’s basement, to boutique growth marketing agencies, and marketing firms with 100+ heads, our industry is expanding and …

Lead-generation metrics are a favorite topic for any round-table discussion. People simply get excited over the number of Facebook likes, webinar attendees, and white paper downloads because these metrics are easy to track. But there is a problem here because these metrics lack any impact on tracking revenue directly related to your growth marketing strategy. …

Chances are good you’ve tried PPC, SEO, or both. It is also safe to assume you saw some traction, but not enough to really put you on the path to hitting your growth goals and high revenue targets. What do you do now? All the digital marketing agencies you have reached out to pretty much …

We are in the middle of a marketing renaissance where there are new and multiple ways to achieve steady business growth. Historically, marketing has been a major evolutionary force since ancient times. Roman gladiators were paid to wear advertisements on their battle garb, and marketplace sellers from India and China relied on conversation strategies to …