Jen Saunders

Jen Saunders is the Director of SEO at WEBITMD, a growth-driven digital marketing agency with offices in Los Angeles, New York City and Miami. WEBITMD uses proven methods to drive traffic and increase revenue through custom full funnel marketing and sales enablement solutions. Jen's insights are often shared through publications like Business.com, Search Engine Land, Search Engine Journal and SEMrush.

BLOG | Digital Marketing

5 Competitor Research Tips To Improve Your Digital Marketing Strategy

It goes without saying that your business growth partially relies on your ability to dominate your competition and claim the top seat in your industry’s online space. In order to conquer your industry by being that go-to business, there are a number of things you must set out to achieve that range from better understanding …

BLOG | Content Marketing

What A High-Ranking, Converting Blog Strategy Looks Like?

Blogging for business is still paramount to growth. In order to understand its value in today’s current climate, one should consider its recent history. Several years ago blogging was the de facto way for a business to make their voice heard. They used freelance and internal bloggers to write on specific topics to serve as …

BLOG | SEO & SEM

Backlinks, The Red-Headed Step Child – Are They Still Good for SEO in 2018?

Poor SEO. Over the last few years consumer behavior has tossed it around like a red-headed step child. Back in the day good search engine optimization resulted in both organic ranking and more sales. Why? Because ranking landing pages that put buyers in touch with sales teams or that presented great offers was enough to …

BLOG | Content Marketing

3 Ways To Garner Sales In 2018 By Leveraging Content

With 2018 upon us inbound marketing and its various content strategies are more center stage than ever before. This means that today’s buyers no longer have a use for sales teams, but instead dive into in-depth research before making a purchasing decision. Content with a personal agenda is what moves the sales needles. For years …

BLOG | Content Marketing

The Secret Formula To Ranking Content

Out of sight, out of mind: This popular saying couldn’t be more appropriately used in context to SEO. Contrary to all the senseless noise that search optimization is no longer an important task to focus on, SEO still matters as it forms that bridge between your customers and the content that converts them into delighted …

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