Jan Guardian

Jan Guardian is a Head of Digital Marketing at Itransition, a custom software development company headquartered in Denver, Colorado. He is responsible for developing and leading a digital marketing strategy. Jan is passionate about marketing and emerging technologies.

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Why Digital Marketers Should Improve Customer Data Quality Metrics & How To Do It

Digital marketing has never witnessed such a prominent orientation on customers’ satisfaction: according to the PwC statistics, customers’ experience will be the key brand differentiator by 2020. To cater to their customers better and to improve their satisfaction, digital marketers have to know their audience perfectly. That’s where customer data quality metrics comes into play. …

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