Ivana Atlija

Ivana Atlija is a Junior Copywriter at Pound & Grain, a digital marketing agency in Vancouver and Toronto. When she’s not writing, she can be found browsing second-hand bookstores, playing ultimate, and eating deep fried pickles.

BLOG | Digital Marketing

Data Isn’t The Enemy – Why Creatives Should Embrace Data

With newer technologies that can gather more data more quickly, large stacks of research are ready to provide a foundation for strong strategy and great creative. But what happens when instead of acting as a GPS, guiding creative teams towards brilliant insights and smart work, data jumps into the driver’s seat, steering the creative in …

BLOG | Digital Marketing

Digital Don’ts – Avoiding Digital Marketing Gimmicks

Digital marketing is all around us. Things like online video, apps, virtual reality, augmented reality, artificial intelligence, motion graphics, chat bots, web design, UX design, social media content and social influencers are hot topics. Not just because they’re awesome, but because they work. Brands have acknowledged that going digital reaches wider audiences, is more cost …

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