Greg Kihlstrom

Greg is SVP of Digital at Yes&, a performance-driven marketing agency in the Washington, DC region. He is a digital strategist who has worked with top brands, including AOL, Choice Hotels, Coca-Cola, GEICO, Marriott Hotels, MTV, Starbucks, Toyota and United Nations. He is currently serving as Vice President on the American Advertising Federation Mid-Atlantic Region Board, Chair of the American Advertising Federation’s National Technology Advisory Committee, and the Virginia Tech Pamplin College of Business Marketing Industry Mentorship Board. He is a regular contributing writer to Forbes, Social Media Today, iMedia Connection, and Capitol Communicator. He’s participated as a speaker at industry events around the world including Internet Week New York, Internet Summit, SMX Social Media, ABA Bank Marketing Summit, and ADWKDC, among others.

BLOG | Content Marketing

The Importance Of Storytelling For Agile Brands

The following is based on a chapter in my new book, The Agile Brand. For more thoughts like these, as well as to read the rest of the book, please visit my website here. As branding has evolved, the need for brands to tell unique and authentic stories that portray their mission and values has …

BLOG | Social Media Marketing

How To Use Social Media Listening To Help Your Brand Grow

Brands are being continually forced to keep up with the latest trends in order to stay relevant and successful. Successful brands have been using social media listening in order to stay ahead of their competition for years. If you’re not familiar with the term, social media listening is known as the process of identifying and …

BLOG | Digital Marketing

3 Ways To Turn Customers Into Influencers

Influencer marketing has become an extremely effective way to reach consumers because of the perceived authenticity that influencers have. They’re seen as experts in their industry, so if they like a product, consumers will be more likely to buy it. However, there is a way to get an even more authentic feel, and that’s by …

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