Promoting a Website vs Mobile App: Differences in the Marketing Strategy
It’s easy to assume that promoting an app and a website requires pretty much the same strategies. They both fall into the digital marketing realm, so how far apart can they be, right? Wrong. Of course, there are some overlaps, …
How to Use Creative Assets to Convert Users in Apple App Store and Google Play Store
So you’ve got your copy down and you’ve got your app up and running, but what about the visual side of things? Visuals are just as important in acquiring new users, helping lead them to the point of a download. …