Geoff Lentin

Geoff Lentin is the Business Development Manager at Naked Ideas, a branding and digital agency in London that specialises in simplifying complex information through intelligent design. Naked Ideas works with innovative companies in the biotech and life sciences, professional services and luxury sectors.

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The Psychology Behind ‘Intelligent Design’

As a branding and digital agency, when we talk about intelligent design we’re referring to design that’s an innovative solution to a problem, one that is engaging and beautiful in its simplicity. We’re reclaiming the term from the mad Creationists and we’re going to root it in the scientific discipline of psychology. It’s clear that …