Fraser Andrews

Fraser is a PPC specialist who has been working in the industry for the last four years across a range of B2B and B2C accounts. He has been fortunate to work alongside some great brands, helping clients get the most from their paid advertising activity.

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KPI’s for PPC Campaigns – ‘the Good, the Bad and the Underappreciated’

We get it. Sometimes a Google Ads account’s perceived performance comes down to hitting key KPI’s. ‘Drive up transactions’, ‘increase revenue’, ‘reduce CPC’s’, the list of targets can sometimes seem never-ending. So what really matters? In this article we’ll review some of the most important metrics in Google Ads, highlighting those that should be receiving …

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