Florencia Echevarria

From Argentina living in Barcelona. Florencia’s education as a Communications & Advertising Specialist added to her 7 year experience working with Multinationals, SMEs, Startups, and Agencies, combined with her managerial responsibilities, allow her to be a good consultant to business owners. She works as a CMO at Lateral View - A Digital Agency, where she helps companies to innovate while taking care of their brand & business goals.

BLOG | Mobile Marketing

What Do Mobile Devs Expect From UX/UI Designers When Creating an End-To-End Mobile Product ?

In this first post of this new series called “What do we expect from … ?” we want to expose all the most common misunderstandings between the UX/UI Team and the Mobile Dev Team. 1. Handoff The designs must be applied on some friendly tool where we, the developers, can quickly obtain the assets, colors, …

BLOG | Digital Marketing

There Are No Traditional Managers In The Agile World

Let’s face it: Traditional managers are outdated and uncool. New ways of working have left them aside completely and they are not even mentioned in the agile manifesto, but there still are managers, right? Let’s take a closer look. Back in the days traditional managers had few tools to work with: A watch, a form …

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