Asena Arica

Cruising between the following roles: Advertiser, Senior Copywriter and Content Editor. I’ve written copies for brands, and devised creative ideas for about 7 years. Enthusiastic about everything I do, creative writing is one of my biggest passions. Excited to work at DAN as a Creative Content Executive.

NEWS | Digital Marketing Industry News

Pantone Unveils The Color Of The Year And It’s A Zesty One

While we’re saying our farewells to 2016, it’s time to leave Rose Quartz, Serenity and Marsala behind our backs and say hello to our new Pantone color, Greenery! Officially described as ‘a symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a …

WORK | Digital Ad Campaigns

Adrien Brody Stars In ‘Come Together’ Ad, Directed By Wes Anderson For H&M

Get ready for the season’s most artistic Christmas-ad collaboration, because H&M and adam&eve DDB rocks it again this year! It is commonly known that H&M always releases one of the greatest Christmas advertorials in holidays, so the expectations are always high. But now, this is not a typical Christmas advertorial, H&M again showed us how …

WORK | Digital Ad Campaigns

Airbnb’s Halloween Contest Lets You Stay In Dracula’s Castle

Want to do some trick-or-treat this Halloween? Then you better join Airbnb‘s giveaway trip to Dracula’s Castle in Transylvania. If you dare to sleep in the Bran Castle, this Halloween is a good time. The home-sharing company Airbnb gives two guests the chance to win a free flight to Romania, let them wine and dine, and …

NEWS | Digital Marketing Industry News

Meet The New Online Music Platform: Amazon Music Unlimited

Amazon Music Unlimited was launched yesterday as a new online music platform of the famous American e-commerce company. Amazon’s awaited, on-demand music streaming service is now officially available. The service has several different features compared to the competitors, Spotify, Google Play Music and Apple Music. The ad-free platform has a voice-assistant called Alexa, which is compatible with the …

WORK | Digital Ad Campaigns

Dove’s “Real Beauty Beats” Campaign Measures Men’s Heartbeats

Dove has released its next video for the ongoing “Real Beauty” campaign named “Real Beauty Beats”. It’s sure to touch your ‘heart’. Created in Portugal, the ad was made by the Black Ship agency. The film takes place in an empty warehouse, with a giant screen on. At first, a bunch of airbrushed photos of professional models …

WORK | Digital Ad Campaigns

A Nice Move: IKEA’s Divorced Dad-Ad

Life happens and divorce is a part of it. Divorce has become a topic of interest in businesses all around the world and now, IKEA is one of them. The ad, Every Other Week, is about a father and his son. A moody concept dominates the video that was created by Stockholm agency Åkestam Holst …

WORK | Digital Ad Campaigns

The New IKEA Catalog Commercial Is Sure To Make You Smile

IKEA Belgium creates a “starstruck” video commercial about “stars” of the New IKEA catalog which is sure to raise a smile. Meet the stars of the New IKEA Catalog: They are undeniably perfect in playing the real whimsical movie stars figures… IKEA Belgium and DDB Brussels collaborated on this project for the debutant issue of …

WORK | Digital Ad Campaigns

BMW Does It Again With Its “Wait Or Drive” Ad

BMW’s new ad is routing Tesla‘s new model for its timeless waiting lists. The question for the users is, “Will you wait, or drive?” Famous for its sarcastic marketing approaches, BMW is caving in Tesla’s Model 3 with its competitor-model 330e iPerformance plug-in hybrid because of the release problems. The teasing is just because BMW …

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