Alex Chan

Alex Chan is a co-founder of AntiSocial Solutions, an integrated digital marketing, branding, and media production agency with offices in Vancouver and Toronto. He has 15 years of website development and marketing management experience in Canada, America and Asia - leading projects for small businesses, corporate clients to high-traffic international media websites.

BLOG | Digital Marketing

Paid Advertising Campaign Strategies & Successes

With every client we have, our goal is the same: To help them succeed. Often, that comes with a full digital marketing package, part of which is dedicated to paid advertising campaigns. More and more, clients of ours are seeing gains and profits from our paid advertising campaign strategies and this isn’t something only our …

BLOG | Digital Marketing

Why You Need to Customize Your Event Marketing Strategy & How to Do It

Event marketing can be the difference between a sell-out show and a flop. And when creating your event marketing strategy, the one, most important thing to keep in mind is to know your audience. Customizing your marketing strategy to reflect your target audience yields higher ticket sales. Your copy, content, imagery, tactics, and your posting …

BLOG | Content Marketing

How to Plan Your Video Content to Meet Your Goals & Reach Your Audience

Brands need video content marketing; any marketer can tell you that. And, video marketing needs a strategy to be successful – without one, you’re wasting time and money. Video content has risen in popularity with audiences everywhere; the use of video on a landing page can increase conversions by 86%. And it’s especially effective with …

BLOG | Social Media Marketing

Vanity Metrics Are Dead: Why Paid Advertising Industry Is Moving Away From These Metrics?

When anyone can become “Instagram famous” for $50, it’s time to ask ourselves, who really cares about follower numbers? As a digital marketing agency, vanity metrics like follower counts and photo likes mean less and less to us every day. We’ll tell you why. Brands use Instagram to create various advertising strategies. However, even Instagram …

BLOG | Digital Marketing

The Ultimate Guide To Restaurant Marketing

Hint: Restaurant marketing is more than good food photos. We’ve already touched on the importance of telling the story of a dish, the onslaught of #FoodPornFatigue, and the benefits of long-form video content for restaurants. Your audience is smart. By now you know blatant advertising only goes so far. But, not to fear. You can …

BLOG | Social Media Marketing

LinkedIn Advertising in 2019: Powerful Updates Bring It Closer To Facebook Ads Manager

Facebook is continually updating its advertising features. ...

BLOG | Content Marketing

Content Marketing For Restaurants With Storytelling Videos

Instead of #FoodPorn, Storytelling videos are better content marketing methods for Restaurants.  There’s definitely no shortage of #foodporn out there, with countless picture-perfect meals on Instagram. Let’s look at using storytelling to add depth to your restaurant video content and help you stand out. These days it’s hard to escape with delicious food content on …

BLOG | Social Media Marketing

5 Instagram Marketing Trends To Expect In 2019

Instagram’s popularity continues to grow exponentially, with 700 million active users in June 2017 up to a staggering 1 billion in June 2018. 2018 was a stellar year for Instagram, which made several moves to be more appealing to both users and brands. Except for one end-of-the-year fail, where a test letting users tap through …

BLOG | Digital Marketing

6 Tips To Improve Your Paid Facebook And Google Ads For Events

With most of the hype these days focused on influencer and content marketing, it feels like traditional paid advertising doesn’t get enough love. While considered “traditional”, the advancements in Facebook and Google ads over the last few years have kept these options as viable as ever. Online ads face challenges like ad blockers and user …

BLOG | Social Media Marketing

6 Tips For Creating Vertical Video On Instagram TV

Whether you’re a fan or not, the vertical video trend will only keep growing. In the fast-paced, fragmented way we consume content, turning a phone sideways or holding it with both hands isn’t worth it (people hold their phones vertically 94% of the time). You watch videos to occupy the space when you’re not mentally …

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