Australian Cleaning Care Involved Insil to Help Increase Lead Generation

Australian Cleaning Care approached Insil to get help increase lead generation and support new business development.

About the Client

Australian Cleaning Care provides premium quality Commercial Cleaning Services, predominantly to offices, warehouse, hospitals, childcare centers, gyms located in Sydney. Their entire staff are Level 4 Healthcare Cleaning Certified. In addition, they are also certified surgical cleaning technicians (CSCT) by the Association for the Healthcare Environment (AHE).

The Objective

The objective for this campaign was to generate sales ready leads through appointment setting. Throughout the COVID-19 period (Q1,2,3 of 2020) there was an increased demand for cleaning services. To help the flood of demand, Australian cleaning care involved Insil to help increase lead generation and support new business development.



  • Generate sales qualified appointments

The Solution

Their 4-stage on-boarding process has been scientifically built to find the best combination of scripts, offers, industry databases, and rejection dialogue to achieve the highest ROI for their client.

Using their Hercules Campaign Builder, Insil designed a campaign that was specifically targeting:

  1. Child Care Facilities
  2. Medical Centres
  3. Fitness Centres

They developed a high conversion script that directly targeted the pain points businesses were feeling during COVID-19. They worked with the Australian Cleaning Care team to come up with an appealing offer that would entice prospects into committing to a new, long term cleaning arrangement with Australian Cleaning Care. Once the Script, Offer & Database was ready (Duplicate scanned, industry specific, and all stakeholders uploaded to their dashboard) the campaign began.

Results With Insil

Insil recognises that every business has a unique set of requirements. Fundamentally all of their partners receive a bespoke, tailored experience that caters for the intricacies within their organisations. They utilise an in-depth analysis process to discover the frustrations their partners experience, to allow them to better align business objectives.

About Insil

Insil is recognised as a boutique Australian marketing agency. They offer the agility and dedication of an independent agency with the backing of considerable resources.