Augmenting Lead Generation and Business Success for KMS Lighthouse
The company’s next-generation knowledge management solution enhances every engagement by empowering providers and end-users with real-time access to accurate and consistent knowledge to improve provider and end-user experience alike. The powerful search functionality dramatically improves engagements across all service and sales channels.
Industry: Knowledge Management Platform.
Goals
- Increase demand generation and provide higher quantities and qualities of business opportunities.
- Generate targeted activities per vertical to make sure we target relevant audiences and answer relevant needs.
- Create brand recognition and establish the company as a thought leader in the industry.
Challenge
At the time they met SAGE, KMS was looking for help to increase lead generation by improving lead nurturing processes. They also wanted a more effective website, to increase brand awareness, and overall, to boost their marketing efforts.
Solution
After building the marketing basis and materials, SAGE provided lead generation, lead nurturing, and drove visitors to the website through a targeted campaign. The “Happy Agent, Happy Customer” campaign aligned the messaging needed to reach the target market and drive sales. SAGE created targeted activities per vertical to make sure relevant audiences were reached and that KMS Lighthouse’s messaging answered relevant needs.
Our role
In order to achieve these goals, we took the following actions:
- Conducted in-depth competitive analysis.
- Defined the various buyer personas and sharpened messaging based on each persona.
- Refined the KMS Lighthouse brand and implemented throughout brand new website.
- Built and managed lead generation strategy, including digital advertising, LinkedIn outreach, email marketing, and content.
- Identified key trends and insights, and optimize spend and performance based on insights.
Results
- Generated 150 leads within three months.
- 130% increase in organic search.
- 80% increase in lead pipeline in 8 months.
- Implemented branding process.
- Segmented entire database.
- GDPR compliant.
What the client had to say
Thanks to SAGE, we managed to increase the KMS Lighthouse pipeline by 80% in the last 8 months.
Sagi Eliyahu, KMS Lighthouse, CEO
