Imagine there’s only you and your significant other are walking around the city and taking beautiful pictures. Apple’s new spot, called “The City” is making Shanghai’s crowds and noise all disappears and vanishes for a moment to promote the unique, new feature called “portrait mode” which brings the subject into focus and blurs the background.
The purpose of the spot is probably to increase the sales in the region. China is considered as Apple’s second-biggest market, but sales have also slowed there lately, because of the increasing in local smartphone brands like Oppo and Vivo and Huawei.
The romantic couple is enjoying the urban landscape accompanied by the well-fitting background music, “Sing 2 Me” by Walter Martin. “Focus on what you love” is the tagline in the spot.
The spot makes all the Shanghainese people’s wishes come true, even if just a moment. Besides, did we mention the scenery looks incredible?