The Hollywood-like cinematic spot was shot entirely with the iPhone 11 Pro by David Leitch, the director best known for co-creating the John Wick sequel and directing action hits like Deadpool 2 and Atomic Blonde.
Apple hasn’t stopped talking about the video and photo potential of its iPhone 11 Pro since the minute it debuted the three-lensed smartphone in September. But today, the brand illustrates the power of showing over telling.
David Leitch teamed with the Cinematographer Robert Elswit who leveraged the camera’s extended dynamic range and cinematic video stabilization to dramatize a young girl’s journey as she and her friends rescue her kidnapped teddy bear from her elder brother in a snowball fight.
In the video, we see the younger sister and her band of underdogs taking on the older brother and his merciless teen group. The video shows flying snow, inventive attack techniques, armored sleds and more as the two sides battle it out.
Project aims to highlight the professional quality videography that’s possible on the most powerful iPhone available this holiday season. But the innovative shooting technics also showcasee the tricks of storytelling —like mounting the device to a trash can lid as it skids along the ground —which might not be possible with a bigger camera.
The epic clash means to promote the new device however, a new contcept is also coincidentally released. Maybe the short films of Apple will swell as snowballs, who knows?