Apple Provides “Growth Spurt” In Their New iPhone XS and iPhone XS Max Spot
The thing behind the latest spot by Apple is the largest display ever for an iPhone. When taking pictures with the new XS or XS Max, prepare to widen your world!
Apple unveiled the iPhone XS and iPhone XS Max, on their famous Keynote event. The device highlights an all-screen concept and the huge display of the iPhone XS and iPhone XS Max. Therefore the latest film from the brand,‘Growth Spurt,’ rolled out to feature the display on the iPhone XS and iPhone XS Max that makes everything people love doing on their phones bigger and better.
Just like the tagline “Everything you love just got bigger.”, the advert films user’s photographs and adapts their bigger size to the real world; just like a baby’s first step, a Super Mario game or a chocolate-chip cookie of a girl.
Everything on the custom OLED displays is more “oversized” according to the ad. A girl taking a photo of her cat is like a lion and while a Corgi on the rainy street takes up nearly half a city block. The baby taking the step is suddenly a giant, while a woman taking a selfie towers over the crowd. Golf balls are enlarged while an avocado emoji is on the plate.
Director John Hillcoat filmed the larger than life experience on the big screens of iPhone XS and XS Max with this 30-second spot.
Alike the most Apple commercials, this one is scored smartly, with the featured song Catch My Breath by Confidence Man on the background.