whatsapp icon

Apple Promotes iPhone X Selfies To The Poetry Of Muhammad Ali’s ‘I Am The Greatest’

Apple’s latest ad within the scope of their “Shot on iPhone” campaign promotes iPhone X selfies due to the words of Muhammad Ali.

As a Gen Z art form, iPhone selfies become very popular in the world of Apple in their minimalist style. The project is run from the spoken word from Muhammad Ali, from the Cassius Clay – 1963 comedy album “I Am the Greatest”. The ad reads legendary phrases such as, “I’m going to become champion of the universe!” to the laughter of an audience.

It is considered as a montage of portraits taken by people of a diverse range of colors, ages and ethnicities. Quirky details revealed on the selfies such as sudden mimics and some odd poses, while promoting the various styles of modern smartphone camera technology.


Putting forward the portrait lighting feature of the iPhone X, the spot, which debuted the other night during the AFC/NFC NFL Super Bowl Championship games. It also focuses on the Stage Light and Stage Light Mono, Natural Light, Studio Light, and Contour Light features. According to Apple, the choice of Ali as the featured background track reflects that “he represents what can be accomplished through unabashed self-belief.”

This one is more like an artwork project than a marketing work for a mobile phone, and we bet that selfie lovers will adore this one!

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!


WORK | Ad Campaigns

Best of 2019: The Greatest Ad Campaigns And Projects From The Brands

Hola 2020! As we step into the New Year fresh and ...

WORK | Ad Campaigns

Top Fascinating 2019 Ad Campaigns Of Christmas So Far

Apart from last year, the main idea, point and theme of ...

WORK | Branding

Apple Highlights The Best And Most Popular Apps We’ve Used In 2019

As one of the closure routines of the couple years, Apple ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.