Apple decided to upgrade the visual identity for Apple Music by using a pair of musical notes with a lot of different styles, considering different artists and music genres.
A 38-second ad called “Anthem” is the new spot that went live today under the Notes campaign. It contains funky music and a lot of imagery. It’s designed around the brand’s music-note icon.
Album covers are very important for Apple Music. The Anthem features an eclectic collection of artsy snapshots inspired by Fleetwood Mac, Lorde, Sia, Eminem, Kendrick Lamar, Drake, Demi Lovato, Dr. Dre, FKA Twigs and more.
The work looks very eye-pleasing. Not only modern, but also retro items are shown, such as giant flowers, colour-blockings and pop features that look like old MTV trailers from the early 2000s.
If a user clicks on a note on digital or social media, more features will appear for that artist: for instance, a note designed for Sam Smith, which will lead to a first look for a documentary about the British singer with his upcoming album and a live stream concert in London, that will also take place this Friday.
Let’s watch the project, here:
The video, reads, Know what’s next. Now. Discover millions of songs, always ad-free with Apple Music.
Here’s a mini-gallery to all the artwork themes of the artists and the genres of the music Apple Music embraces, by featuring the musical note symbol.
There’s also a sneak peek for Apple’s Carpool Karaoke series, highlighting that there’ll be more to come for Apple Music.
Since its 2015 debut, Apple Music has been steadily growing in stable. As of previous months, Apple Music had more than 30m paid subscribers. In comparison, the main competitor Spotify, has 60m paid subscribers.
The company of the rounded-kerbs’ knows how to show style. Because we’re living in a 100% visual-originated world, it matters. Drake is fun, but FKA Twigs looks absolutely stunning!