whatsapp icon

Apple Is Calling Out To ‘Share Your Gifts’ Throughout The World

Apple’s holiday campaign celebrates the power of creativity and heartens creators to share their gifts with the outer world.

Developed by Apple’s bespoke creative agency, TBWA\Media Arts Lab, Share Your Gifts has quite a bit of DNA in common with Apple’s previous holiday ads, including the most-loved Misunderstood from 2013, that put the brand on A-list Christmas ads alongside British brands like John Lewis and Sainsbury’s.

Last year’s “Misunderstood” was the story of someone creating in apparent isolation and ultimately surprising his loved ones with a heartwarming video, “Share Your Gifts” is less direct. Instead, we don’t get what Sofia was making—but we do learn the lesson that sharing your creations, while sometimes needs courage and is essential.

apple-tbwa-media-arts-lab-ad

apple-holiday-season-campaign

apple-share-your-gifts

apple-share-your-gifts-advertisement

apple-christmas-ad-2018

The animated film is a message to self-belief and tells the story of a young woman who hides her creativity. Sixteen-year-old singer and songwriter Billie Eilish created an original song for the ad, called Come Out and Play. Eilish began writing her own music and lyrics at age 11 and had her first viral hit by 15.

Apple launched its film with an exclusive performance by Eilish and an interactive session with one of the illustrators at its Third Street Promenade store in Santa Monica, CA.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

WORK | Ad Campaigns

Inspirational Earth Day Marketing Campaigns and Ideas

With environmental concerns become more and more essential, the actions of ...

WORK | Guerilla Marketing

Apple Shows Off At The Consumer Electronics Show, Referring Vegas — And Many More

Apple threw a shade at Google and Amazon with a new ...

WORK | VR / AR Marketing

Wonderscope Storytelling App Aims to Immerse Kids By Using Apple’s ARKit

Ready to explore the extraordinary stories around the ordinary places? Wonderscope, ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT