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Apple Apologizes For Not Telling Customers iPhone Performance Cuts To Extend Battery

Apple apologized to its customers for slowing down iPhones with older batteries and decreased the price for battery replacements to $29.

Users hit the mark this time. iPhone owners have believed that Apple artificially slows down older phones to drive new sales. Even as a symbol of frustration, some of them took action and filed lawsuits. As a response to user complaints, the CA-based company is cutting the price of replacement batteries for iPhones no longer covered by warranty, Apple said in a statement posted online.

Surprisingly, the company says that they attributed feedback about iPhone slowness to the process of updating to a new system for operating. Additionally the slowdowns were caused by some bugs that were apparently present in iOS 11. 

Here’s a part of the published letter below,

We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process. We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.

First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.

At Apple, our customers’ trust means everything to us. We will never stop working to earn and maintain it. We are able to do the work we love only because of your faith and support — and we will never forget that or take it for granted.

The reasons Apple gave are reasonable and make sense, but the case will continue to take a reputational beating and Apple has lost a countable amount of users and their trust that they will have to regain.

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