Anya Hindmarch Winter Campaign By Animade

Animade creates a festive fairytale for Anya Hindmarch’s winter collection, Resort 2016!

London-based animation and digital production studio, Animade has produced a festive winter campaign for English fashion designer, Anya Hindmarch.

Coinciding with the launch of the brand’s Resort 2016 Collection, the campaign includes an interactive digital landscape for the homepage of, along with a set of GIFs for social media and email marketing.

The homepage web-toy features accessories from the new collection hiding shyly behind clouds, which explode when you click on them.

The whole scene is set on a backdrop of star-scattered, pinky-orange sky, which changes colour at sunset in the UK!


The poppy, vibrant imagery is adapted from the visual merchandising for this collection in Anya Hindmarch stores.

Animade intended to reflect the playfulness of the shop display theme in this online re-imagining, creating a world around it by devising mini narratives, turning the products into characters and giving them a loveable personality.

See the homepage web-toy at

About Animade

Animade is a London-based animation and digital production studio, founded in 2010 by childhood friends James Chambers and Tom Judd. Every project is different, but there’s one thing they all share: character.

For press enquiries, including interview requests, please call Amy Knight on 0207 336 7645 or email!

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