Antoinette Hoes Joins Blast Radius As CEO

Starting February Antoinette Hoes will join Blast Radius/Wunderman Amsterdam as their new CEO.

Her appointment fits with Blast Radius/Wunderman’s ambitions to develop itself as a strong digital agency with a distinctive offering on the cutting edge of creativity, data and technology.

The move also coincides with Blast Radius Amsterdam strengthening bonds with the Wunderman network.

Hoes has spent the past four years as Head of Strategy at DDB & Tribal Amsterdam where, with a sharp eye for innovation and the central role of creativity, she worked for both local and international clients.

Bringing her strong track record and extensive network to the table she plans to further strengthen Blast Radius/ Wunderman in her new role as general manager.

Antoinette Hoes Blast Radius ceo

Erwin Jansen, Wunderman EMEA Benelux SVP,

Antoinette is an asset to Blast Radius/Wunderman of which we are very proud. She has proven herself as a strategic leader and we are confident that she can bring the office to the next level.

With her broad experience in the area of digital, strategic planning and creativity, but also especially with her strong personality, she fits very well within the Wunderman group and I see a lot of potential for the future.

Hoes about her new role,

I’m looking forward to working with the Amsterdam team and putting the Blast Radius/Wunderman proposition “Creatively driven. Data inspired.” on the map. With insight-driven creative work that has an edge through an excellent understanding of human thinking and behaviour.

It is a wonderful and exciting time to become part of the Wunderman group. The ambition I feel the management has and the quality of work match my own aspirations and way of thinking.


About Blast Radius

Blast Radius is a global experience and innovation agency that believes in the transformative power of digital, reshaping how people and brands connect.

Operating as a global boutique agency, Blast Radius is an active part of Wunderman Worldwide in nine international hubs: Amsterdam, Chicago, London, Munich, New York, San Francisco, Singapore, Toronto and Vancouver. The Amsterdam office’s clients include Michelin, Microsoft and Leerdammer.

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