The New Hover States By Animade

Animade launches brand new site for industry-leading digital design blog – Hover States!

Forward-thinking animation studio, Animade has relaunched their digital design blog Hover States with a sleek new look and improved user experience.

Originally set up in 2012, Hover States is the brainchild of James Chambers, co-founder and director of Animade. James continues to curate the site along with Animade’s team of designers and developers.

Through Hover States, Animade have always aimed to highlight great work from the bleeding edge of digital culture for, and with, the creative community.

Hover States pioneered the now familiar use of custom video recording to capture interactive content, drawing in a loyal and growing audience of digital creatives.

At the outset, Animade built a custom Ruby on Rails-based system which automatically generates looping video snippets of the sites they feature in action.


Designed and built in-house by the Animade team, the new iteration has more of a community focus, allowing users to tailor their experience of Hover States.

Within the framework of the site’s pared-back aesthetic, added features include the ability to create a profile where users can save and collect sites, insert credits and browse by maker using the tag function.

There is also a new Articles section which expands on the previous quick-fire interviews to include short and long-form discussions with the people behind the creations.

The beta testing stage was opened up to the site’s existing users, whose comments and suggestions were taken on board and helped shape the final outcome.

With a focus on great ideas that push digital in new directions, the refreshed Hover States is a community meeting point where users can discover, collect and come back to the sites they love, share the sites they’ve made, and get to know their like-minded peers.

James Chambers, Founder and Director, Animade says,

Since its inception Hover States has been the cornerstone of our involvement with the creative community and we’re really excited to see how this latest iteration can help us seek out and celebrate the most interesting and innovative design happening online.

About Animade

Animade is a forward-thinking animation studio based in east London. Founded in 2010 by childhood friends James Chambers and Tom Judd, the fifteen-strong team make animations, unique digital experiences, apps, games and boundary-smashing hybrids. Every project is different, but there’s one thing they all share: character.

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