It has been announced that Unilever has picked AnalogFolk as a digital agency of record for its food brands, including Marmite, Knorr, Pot Noddle, Hellmann’s, Colman’s and Bovril.
This new change makes AnalogFolk the only digital agency that is responsible for these food brands in the UK and, for the first time at category level; accelerating innovation, creating fun and flavourful experiences and putting the customer at the centre of everything they do.
Jon Walbancke Brand Building Director at Unilever UK and Ireland said:
We need a strong digital partner who can deliver digital brand strategy and experiences that exceed the expectations of our customers. AnalogFolk have the right creative mind-set, strategic muscle and understand the rewards to be delivered from this cross-category approach.
An AnalogFolk spokeswoman shared:
This new appointment allows the clients and us to view the brands as individuals and as a group, leveraging the audience overlaps and driving innovation and efficiency
Recently, AnalogFolk developed a new project, named TasteFace for Marmite, one of Unilever’s famous food spread. The technology analyses consumers’ emotions while they are tasting Marmite to reveal if they love or hate it.
Founded in 2008, AnalogFolk makes and markets interactive experiences that create value for people and brands. With offices in London, Sydney, New York, Portland and Hong Kong, their mission is to use digital to make the analog world better.