Veloretti presents an ode to Amsterdam cyclists.
‘An Amsterdam Bicycle Story’ shows how Amsterdam inhabitants overcome obstacles, challenges and weather conditions on their trusted ally: a bicycle.
The film portrays Amsterdam as the ultimate testing ground, with the perfect test drivers: Amsterdam cyclists and their no holds barred bicycling behavior.
If a bicycle can outsmart this city, it can outsmart any city.
Ferry Zonder, founder of Amsterdam bicycle brand Veloretti, said:
There’s no place on earth where people cycle more than in Amsterdam. Despite all the obstacles and obstructions that are put in their way. With our new European positioning ‘Outsmart your city’ we challenge people in other cities to outsmart their own city.
Gijsbregt Vijn, Lemon Scented Tea, said:
We use global brand Amsterdam as a platform to demonstrate that Veloretti is so much more than a ‘pretty face’; it’s a cool and reliable way of transport.
Agency: Lemon Scented Tea
Direction & Photography: Maarten Groen
Production Agency: DPPLR
DOP: Stephan Polman
Client: Ferry Zonder, Dien de Winter
The campaign will run in social media. Lemon Scented Tea is responsible for the creative concept, Maarten Groen (DPPLR) directed.
About Lemon Scented Tea
Lemon Scented Tea is an independent storytelling agency. They use the power of conflict in storytelling to move people, transform businesses and reinvent brands.