Bluebeam has chosen its Nordic lead agency to help build a stronger brand position in the Nordic market.
The Copenhagen based advertising agency WeThink, which has solid know-how working across borders, can now add another international company to their customer portfolio. In particular, WeThink’s insights on the Nordic market played a crucial role, when Bluebeam chose their new lead agency.
WeThink is going to help position the American company Bluebeam, which is a part of the Nemetschek Group. Bluebeam is behind Revu, a PDF-based software that optimizes the workflow between all actors involved in the construction process through ongoing real-time documentation and a cloud-based solution. Their award-winning software, Revu, has more than 1.4 million users worldwide, and Bluebeam is one of the leading companies within the field of PDF-software in the North American market.
Jon Setzen, who is based at the head office in Pasadena, California, as Sr. Global Creative Director for Bluebeam, is looking forward to the collaboration,
We feel confident working with WeThink. From the beginning, they showed great understanding of our business, the market and the situation we are in. Their Nordic experience as well as their digital and strategic approach meant that we weren’t in any doubt when choosing the agency, we wanted to collaborate with.
The team has already started
WeThink already began working on the project in 2018 with an in-depth market- and target group analysis, which was conducted to establish a solid foundation for the branding strategy across the Nordics.
Ane Yung Ae Høyer, Digital Concept Director at WeThink, is very enthusiastic about the project,
It’s always exciting to be on-board from the very beginning when an international
company is to be branded on the Nordic market. At the moment we are focusing on getting in-depth market insights through analysis, which will serve as a basis for the
next step in the process.
Kristine Stene, International Marketing Director at Bluebeam, who will be the primary person of contact, has already had a taste of the collaboration with WeThink and looks forward to work even closer with the agency in 2019. She also commented,
We already had our expectations for WeThink fulfilled, and are very confident that they are able to transfer the market insights so that Bluebeam will gain a strong position in the Nordic market. We look forward to our collaboration.
WeThink combines creativity with clever media thinking and a handful of courage to deliver results for their clients.