whatsapp icon

American Company Chooses Nordic Agency In Denmark

Bluebeam has chosen its Nordic lead agency to help build a stronger brand position in the Nordic market.

The Copenhagen based advertising agency WeThink, which has solid know-how working across borders, can now add another international company to their customer portfolio. In particular, WeThink’s insights on the Nordic market played a crucial role, when Bluebeam chose their new lead agency.

WeThink is going to help position the American company Bluebeam, which is a part of the Nemetschek Group. Bluebeam is behind Revu, a PDF-based software that optimizes the workflow between all actors involved in the construction process through ongoing real-time documentation and a cloud-based solution. Their award-winning software, Revu, has more than 1.4 million users worldwide, and Bluebeam is one of the leading companies within the field of PDF-software in the North American market.

Jon Setzen, who is based at the head office in Pasadena, California, as Sr. Global Creative Director for Bluebeam, is looking forward to the collaboration,

We feel confident working with WeThink. From the beginning, they showed great understanding of our business, the market and the situation we are in. Their Nordic experience as well as their digital and strategic approach meant that we weren’t in any doubt when choosing the agency, we wanted to collaborate with.


The team has already started

WeThink already began working on the project in 2018 with an in-depth market- and target group analysis, which was conducted to establish a solid foundation for the branding strategy across the Nordics.

Ane Yung Ae Høyer, Digital Concept Director at WeThink, is very enthusiastic about the project,

It’s always exciting to be on-board from the very beginning when an international
company is to be branded on the Nordic market. At the moment we are focusing on getting in-depth market insights through analysis, which will serve as a basis for the
next step in the process.

Kristine Stene, International Marketing Director at Bluebeam, who will be the primary person of contact, has already had a taste of the collaboration with WeThink and looks forward to work even closer with the agency in 2019. She also commented,

We already had our expectations for WeThink fulfilled, and are very confident that they are able to transfer the market insights so that Bluebeam will gain a strong position in the Nordic market. We look forward to our collaboration.

About WeThink

WeThink combines creativity with clever media thinking and a handful of courage to deliver results for their clients.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!


news | Interviews

Impression Managing Director Aaron Dicks Talks About Digital Transformation

We had the opportunity to have a Q&A session with the ...

news | Agency News

Digital Agency Croud Created Guide to Driving Success on Amazon

Croud launches guide to driving success on Amazon to support the ...

news | Interviews

Digital Uncut Director Sam Martin-Ross Shared His Insights Into Digital Transformation

With the COVID-19 crisis, being digital has been more and more ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.