Alina Abegg – A Cosmic Shopping Experience
Berlin-based designer Alina Abegg asked Hy.am studios to create an editorially-inspired shopping experience for her iconic jewelry brand.
For the launch of Berlin-based jewelry designer Alina Abegg’s first major collection, “A cosmic escape,” Hy.am Studios were asked to refine her brand’s digital identity and develop a new e-commerce site to make her iconic pieces available to an international audience.
Alina came to this collaboration with a clear creative vision.
Together with their own research and team workshops, this focused starting point inspired them to experiment with a playful yet sophisticated brand refresh.
Knowing that the client’s target audience might not be digital natives, their end product – an easy-to-navigate site – puts Alina’s products front and center.
Through bold photography and expressive typography, Hy.am Studios created a modern, editorial layout that allows users to discover Alina’s cosmic pieces in a playful yet easy way.
A Bold, Modern Art Direction
They developed an elevated art direction, featuring sleekly minimal lookbooks; revamped packaging in the brand’s signature pink, embellished with a hot-foil stamped logo; an editorial-inspired approach to social media; and custom animations for digital media.
Overall, this helped the client to define her online aesthetic as equal parts sophisticated, bold, and fun.
Galactic, Custom-Made Illustrations
Working closely with renowned designer Filip Hodas, they delivered galactic, hyperrealistic 3D illustrations for Alina Abegg’s first collection “A cosmic escape.”
An Exclusive Online Shopping Experience
With a diverse, multi-generational audience in mind, they developed an engaging shopping experience hosted on Shopify and a sophisticated brand destination for Alina Abegg’s jewelry line.
The Outcome/ Impact
Since the website’s relaunch, Alina’s brand has caught the eye of several celebrities, media outlets and stockists – from SSENSE to Moda Operandi.
About Hy.am Studios
Hy.am Studios is a creative agency based in Berlin. They create brands and experiences that shape the now.