AKQA won the Agency of the Year award for the most consistent Creative Showcase wins throughout 2014.
AKQA featured in four separate months in 2014 for its campaigns for the Nike+ Training App, two Vodafone Firsts campaigns and Nissan IDx, which also helped the agency scoop the Most Integrated Campaign award.
Duan Evans, International Executive Creative Director, AKQA said;
This is great news, the team are honoured to be named Agency of the Year. At AKQA we focus on taking our clients’ business to the next level through combining art and technology in new, powerful, and meaningful ways. It’s great to be recognised by the IAB, which celebrates the most progressive and affective work in our industry. Bring on 2015!
The IAB’s Director of Marketing and Communications, Sophia Amin, who hosted the evening said of the campaigns, said;
Creativity appears to know no bounds looking at this year’s nominees in the Grand Prix. Last year, social was inherent in the majority of winning campaigns, this year social plus mobile take hold as dominant elements for trophy takers.
Last year, social was inherent in the majority of winning campaigns, this year, social plus mobile take hold as dominant elements for trophy takers. Whether in the form of social co-creation as shown in AQKA’s Nissan campaign with Oculus Rift, changing social and device behaviour brought to life humorously by TMW Unlimited for Durex or a ‘can’t-live-without-this-app’ for Heineken showcased by R/GA London. A special mention has to go to Wieden+Kennedy’s Honda campaign released on YouTube with an effortlessly simple but hugely powerful key control.
Wieden+Kennedy took home the Boldest Brand Award for its “The Other Side” work for the Honda Civic Type R. The same campaign also won the Best Creative Idea.
The Good Agency walked away with the prize for Most Creative for a Cause for their Clinic Craft campaign for Save the Children, whilst the Most Buzzworthy campaign was awarded to TMW for their Durex campaign “Turn Off to Turn On.”
R/GA London was awarded Most Creative on the Move for Heineken @wherenext.