Advertisers Get A VR Tour Of Heathrow’s Advertising Opportunities

JCDecaux Airport UK lets potential advertisers experience the effect of airport advertising in VR.

JCDecaux Airport UK partnered with Visualise, the virtual reality specialists, to create 360 degree videos of Heathrow Airport. They created four VR videos to showcase the advertising possibilities.

The VR experience, called iExplore, takes the user through the entire journey of a passenger – from check-in to departures and arrivals.

Alan Sullivan, managing director of JCDecaux Airport UK, said:

We are delighted to have worked with Visualise to produce such an innovative, ‘media-owner-first’ virtual experience.

The airport is a unique environment with key advertising benefits that can be extremely difficult to showcase in real life due to time and security restrictions at the airport. We can now make it possible for potential advertisers to understand the benefits in an impressive and impactful way without having to leave their office.

With iExplore, potential advertisers can have a better understanding of key advertising benefits and opportunities. They’re put in the shoes of the airport’s commuters, who can be potential clients of the advertised company.

Henry Stuart, founder and chief executive of Visualise, said:

This project really showcases the power VR can have when it comes to marketing and advertising a project or service. We utilised a raft of technologies to deliver the experience required to really highlight the powerful message advertising in an airport can offer.

iExplore is the first of its kind experience for the airport advertising industry. It uses binaural audio to direct viewer attention and dynamic voice over that responds to the direction the viewer is looking in.

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