Adsyndicate’s Digital Marketing Trends Report helps how to get an edge in 2019 using the trends that businesses need to adapt and stay ahead of the competition.
2019 is a milestone year for digital marketing in India, attributed by two significant features: high-speed internet connectivity and increasing availability of smartphones. After reaching a new-high of INR 12,046 crores and setting a growth rate of 30% last year, the Indian digital marketing sector is all set to embrace the new changes for the better, which will be reflected in the ways we approach the digital.
Significant changes and increased adaption of the digital will be clearly visible in App Marketing, Education, e-Commerce, Real Estate, Tourism, Media/Entertainment and BFSI with the inclusion of AR/VR technology in 2019. Although, AR/VR has been in the market for a while, its applicability will be deepened due to the availability of undisrupted 4G and 5G internet in the market. As a result, we will witness the merger of disciplines in digital marketing such as medical tourism, AR/VR based education and shopping etc.
2019 is a significant year because of several technological developments taking place simultaneously. While high-speed internet has become a reality, the development of AI in terms of voice recognition and regional content generation has expanded the scope of digital marketing in India. Not to ignore the contribution of increasing availability, affordability and accessibility of smartphones – the regional content marketing will redirect the path of digital marketing in 2019. As a result, three words will dominate digital marketing in 2019: personalization, localization and authenticity.
Read the complete Digital Marketing Trends Report to know how these changes will be reflected in the ways you perceive the digital.
Adsyndicate is India’s premier and independent 360-degree communication agency with over 25 years of experience and located in 12 cities nationwide.