Adsyndicate, an independent advertising and communications agency, partnered with Confident Group to design and develop the brand’s entire branding approach.
Confident Group, One of India’s largest real-estate players has launched a new vertical Lifestyle Plus – an incumbent line of smart apartments, townships, malls, and more. The brand will be focusing all its efforts on delivering premium lifestyle homes across Kerala in India.
As Confident Group’s AOR, Adsyndicate, one of India’s largest independent advertising and communications agency has strategized, designed and developed the entire branding approach.
The launch of the brand was done with a video campaign designed to portray the premium lifestyle destination proposition. The two-minute brand film takes viewers through a holistic walkthrough of Lifestyle Plus’ standard of living, the comfort and luxury of quality homes, and the futuristic tech-enabled amenities that are to be the cornerstone of this project. The campaign celebrates the integration of technological convenience with premium living.
The ad film concept, creative thought, and communication were designed by Adsyndicate. The film was directed by Sarath Kottikal (of Sarah Thaha Thoufeek fame) and is laced with an exquisite playback and BGM composition by top South Indian music directors Joe Rebello & Darell Mascarenhas. It is performed by celebrity playback singer Ms. Sayanora Philip, who has also featured in compositions by A. R. Rahman.
The campaign cuts through the clutter of real estate branding and fixates itself on a premium audience that believes in luxurious serendipity.
Confident Group is a rapidly growing conglomerate headquartered in Bangalore known for its relentless passion for innovation in the real estate sector. The Group has established its authority in the domain with numerous high-end projects spanning the length and breadth of the Kerala and Karnataka state and constantly ranks among the top positions in the list of real estate developers in Kerala and Karnataka.
Adsyndicate is an award-winning digital marketing agency, helping brands realize their most ambitious goals combining data with technology ensuring strong ROI and memorable brand stories.